TrueGroup Agency partnered with Charles Stanley to reimagine the visual identity for Charles Stanley Direct. This subsidiary of Charles Stanley offers a user-friendly financial platform tailored to individuals of all ages and expertise levels. The challenge was to make financial decision-making more accessible and engaging for a diverse audience.

Our creative approach focused on revamping the platform's appearance. We reintroduced kaleidoscope shapes to symbolise the diversity of tools available to users, each designed to support individual choice and decision-making. We also refreshed the colour palette, infusing it with brighter and bolder shades to exude confidence, reflecting the platform's commitment to empowering its users. Charles Stanley Direct now boasts a vibrant and user-friendly identity that perfectly aligns with its mission of empowering individuals to make informed financial decisions.