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5 Powerful Strategies for B2B Marketing Success in 2025

The 2025 Corporate Marketing Report highlights five key digital trends reshaping corporate engagement: LinkedIn short-form video for B2B growth, C-suite personal branding to build trust, real-time investor relations via digital channels, behind-the-scenes content for transparency, and AI-driven marketing for personalization and efficiency. With stakeholders demanding authenticity and immediacy, companies must embrace video-first strategies, executive-led storytelling, and AI-powered insights to stay competitive in a digital-first world.

Bull or Bear Ep4 – Is Starbucks Ditching Influencers?

This week, we’re breaking down Starbucks’ surprising shift—less Instagrammable drinks, more focus on actual coffee. Smart move or social suicide? Plus, why Formula 1 is dominating the hype game (spoiler: Liberty Media is playing 4D chess), and the EV industry’s rough reality check—was it all just political posturing? On the Not List? Tesla’s Cybertruck disaster, DEI lip service, and the PR stunt that cost £1,000 (literally). Expect bold takes, marketing heat, and at least one petrolhead rant.

Hot or Not Ep4 – Jeff Bezos Owns James Bond Now… Should We Be Worried?

This week, we’re breaking down Burberry’s latest campaign and whether it’s finally cracked the code on brand world-building. Plus, why IRL events are having a major moment (and yes, business cards are involved), and the colour comeback—because minimalism might finally be on its way out. On the Not List? Argentina’s meme coin disaster, Amazon’s Bond takeover (RIP 007?), and YouTube’s shocking engagement stats. Expect bold takes, marketing hot drops, and maybe even a bit of interpretive dance.

Insight

5 Powerful Strategies for B2B Marketing Success in 2025

Hot or Not Ep4 – Jeff Bezos Owns James Bond Now… Should We Be Worried?

Hot or Not Ep3 – Why Brands Are Pulling Budget from Social & Going Retail

We’re back with another round of Hot or Not—This week, we’re diving into why Retail Media Networks might just be the new Google (yes, really), the rise of the Two-Second Scan (because attention spans are toast), and the great B2B/B2C identity crisis. On the Not List? Super Bowl ads—big-budget boredom at its finest, Customer Support that makes you question your life choices, and Voice Marketing (spoiler: still not happening). Expect strong opinions, unsolicited insights, and a mild existential crisis about how we consume content.

5 Powerful Strategies for B2B Marketing Success in 2025

Bull or Bear Ep4 – Is Starbucks Ditching Influencers?

Bull or Bear Ep3 – Are Scammers the Best Marketers?

Patrick and Ben dive into AI-powered scams, the unexpected return of business cards, and why activist investors are shaking up corporations. Plus, a bearish take on management consulting in the AI era and Shein’s IPO struggles. Big business, bold opinions, and plenty of banter—Bull or Bear style.

On-Chain Pick Of The Week With HireChain Ep25

This week, the team tackles the big question: What do we even call this Web3-crypto-blockchain-metaverse madness? As True Group rebrands, they debate insider favorites like “on-chain,” why “crypto” makes outsiders think of Bitcoin bros, and how “Web3” got hijacked by Zuckerberg’s metaverse dreams. With a dash of humor (hello, “DeFi mullet”), they explore the delicate art of sounding cutting-edge while keeping the masses on board. Spoiler: language matters more than you think—especially in a world that moves faster than a trending meme.

On-Chain Pick Of The Week With HireChain Ep24

Kicking off 2025, the team explores the challenges of crypto onboarding, like high fees and complex processes, highlighting Daimo, a "one-click crypto" platform backed by leaders like Vitalik Buterin. Daimo simplifies payments across chains and wallets, removing hurdles for events, e-commerce, and more. With insights on market trends and bridging tech, this episode offers a glimpse into the future of accessible crypto adoption.