Nike asked us to create a really eye-catching promo for their new shoe, the Nike Inneva to help launch the product globally. The challenge? It had to be completed in two weeks!

The Inneva is designed to mimic the biomechanics of the human foot, so we decided to show the woven mesh of the shoe growing and moulding itself to the shape of the wearer in an organic way, like ivy around a tree. With such a tight timeframe we had the shoe photo scanned and then sent the files to our animation team to work their magic!

After an intense two weeks we managed to turn in the film on time. The film was shown in-store, online and broadcast to the Nike tribe around the world.