Latest news, podcasts and insights from our founders, Ben and Patrick

5 Powerful Strategies for B2B Marketing Success in 2025

The 2025 Corporate Marketing Report highlights five key digital trends reshaping corporate engagement: LinkedIn short-form video for B2B growth, C-suite personal branding to build trust, real-time investor relations via digital channels, behind-the-scenes content for transparency, and AI-driven marketing for personalization and efficiency. With stakeholders demanding authenticity and immediacy, companies must embrace video-first strategies, executive-led storytelling, and AI-powered insights to stay competitive in a digital-first world.

Bull or Bear Ep4 – Is Starbucks Ditching Influencers?

This week, we’re breaking down Starbucks’ surprising shift—less Instagrammable drinks, more focus on actual coffee. Smart move or social suicide? Plus, why Formula 1 is dominating the hype game (spoiler: Liberty Media is playing 4D chess), and the EV industry’s rough reality check—was it all just political posturing? On the Not List? Tesla’s Cybertruck disaster, DEI lip service, and the PR stunt that cost £1,000 (literally). Expect bold takes, marketing heat, and at least one petrolhead rant.

Hot or Not Ep4 – Jeff Bezos Owns James Bond Now… Should We Be Worried?

This week, we’re breaking down Burberry’s latest campaign and whether it’s finally cracked the code on brand world-building. Plus, why IRL events are having a major moment (and yes, business cards are involved), and the colour comeback—because minimalism might finally be on its way out. On the Not List? Argentina’s meme coin disaster, Amazon’s Bond takeover (RIP 007?), and YouTube’s shocking engagement stats. Expect bold takes, marketing hot drops, and maybe even a bit of interpretive dance.

Bull or Bear Ep3 – Are Scammers the Best Marketers?

Patrick and Ben dive into AI-powered scams, the unexpected return of business cards, and why activist investors are shaking up corporations. Plus, a bearish take on management consulting in the AI era and Shein’s IPO struggles. Big business, bold opinions, and plenty of banter—Bull or Bear style.

Hot or Not Ep3 – Why Brands Are Pulling Budget from Social & Going Retail

We’re back with another round of Hot or Not—This week, we’re diving into why Retail Media Networks might just be the new Google (yes, really), the rise of the Two-Second Scan (because attention spans are toast), and the great B2B/B2C identity crisis. On the Not List? Super Bowl ads—big-budget boredom at its finest, Customer Support that makes you question your life choices, and Voice Marketing (spoiler: still not happening). Expect strong opinions, unsolicited insights, and a mild existential crisis about how we consume content.

Bull or Bear Ep2 – Corporate Podcasts, Nuclear PR & a Boeing Mess

Patrick and Ben are back, bringing their Bull or Bear energy to the biggest business and marketing moves of the week. Corporate podcasts? Bullish. The London Stock Exchange? Not so much. Plus, nuclear energy’s massive comms problem, Boeing’s latest PR nightmare, and why The All-In Podcast might be over. Expect bold takes, market drama, and zero fluff.

Hot or Not Ep2 – Behind-the-Scenes Content, B2B’s Big Shift & The Conference Conundrum

In this episode of Hot or Not, we dive into the power of behind-the-scenes content—why it’s the secret weapon brands are missing. We also debate the shift in B2B marketing: is B2B2C the future? Plus, are modern conferences broken? We challenge the traditional event format and explore what needs to change. And, of course, a wildcard rant about Spanish gyms. Tune in for insights, hot takes, and a little chaos.

The Comm’s Review Ep1 – Earnings Calls, AI Wins & Office Snack Wars

In the first-ever Comm’s Review, Patrick and Ben bring their Hot or Not energy to the corporate world. Meta’s earnings call? Slick. Samsung’s? Not so much. Plus, AI’s enterprise glow-up, Tesla’s self-driving setback, and the most controversial debate yet—snacking in the office. Expect bold takes, corporate drama, and zero dull moments. Let’s go.

On-Chain Pick Of The Week With HireChain Ep26

This week, Ben, Patrick, and Jac break down Pump Fun—the meme coin launchpad that’s part casino, part chaos, and fully on-chain. Is it a ground-breaking platform or just high-speed gambling in disguise? They dig into the hype, the legal battles, and why Pump Fun is hiring some of the best talent in crypto. Plus, the role of speculation, the future of on-chain regulation, and whether this is the most fun (or most dangerous) place on the internet. Buckle up—it’s a wild one.

Hot or Not Ep1 – The Best Content on the Internet (Probably)

In our very first episode, we kick off Hot or Not—the only marketing power ranking that matters (according to us). Each week, we break down three things that are hot and three that are not in the world of marketing (loosely). This time, we’re talking: Alex HM Smith’s no-BS content game, why physical mail is making a comeback, and LinkedIn’s attempt at TikTok. On the not list? PR stunts in pubs, meme coin madness, and the slow death of cinema. Expect strong opinions, questionable predictions, and zero five-minute fixes. Let’s go.

The Five Minute Fix Ep77 – New Setup, Who Dis? DCA and Creative Wins

In Episode 77, Ben and Patrick debut their fancy new podcast setup (hello, two cameras!) and share insights from their six-month project with the Department of Creative Affairs (DCA), a platform connecting mid-market brands with independent agencies. They discuss why smaller teams deliver bigger results, how close collaboration with creatives drives success, and the benefits of specialization over scale. Plus, a little crypto talk, some nostalgia, and a promise of even slicker setups soon.

TrueGroup Meets…Sabrina Godden-Tuma, Global Creative Director at Vodafone

On this week’s True Group Meets, we spoke with Sabrina Godin, Global Creative Director at Vodafone, about her journey from designer to creative leader, the role of resilience and adaptability in her success, and how AI is transforming creativity at Vodafone. Sabrina shared the story behind an impactful domestic violence awareness campaign inspired by a moment on a train platform and emphasized that mistakes are vital for growth. Her advice? Learn to say "no" and embrace innovation without losing the human touch. A must-listen for insights on leadership, creativity, and the future of marketing.

On-Chain Pick Of The Week With HireChain Ep25

This week, the team tackles the big question: What do we even call this Web3-crypto-blockchain-metaverse madness? As True Group rebrands, they debate insider favorites like “on-chain,” why “crypto” makes outsiders think of Bitcoin bros, and how “Web3” got hijacked by Zuckerberg’s metaverse dreams. With a dash of humor (hello, “DeFi mullet”), they explore the delicate art of sounding cutting-edge while keeping the masses on board. Spoiler: language matters more than you think—especially in a world that moves faster than a trending meme.

The Five Minute Fix Ep76 – Nostalgic Windows and 2025 Predictions

Episode 76 marks Ben’s emotional goodbye to his London Velux window as he trades it for Mallorca sunshine. He and Patrick predict 2025’s winners (AI in video, micro-influencers) and losers (big agencies, LinkedIn Shorts). Plus: why big agencies might struggle, how LinkedIn Shorts could flop, and the podcast’s leap to Spotify video. A fresh take on marketing, remote work, and bold shifts ahead!

On-Chain Pick Of The Week With HireChain Ep24

Kicking off 2025, the team explores the challenges of crypto onboarding, like high fees and complex processes, highlighting Daimo, a "one-click crypto" platform backed by leaders like Vitalik Buterin. Daimo simplifies payments across chains and wallets, removing hurdles for events, e-commerce, and more. With insights on market trends and bridging tech, this episode offers a glimpse into the future of accessible crypto adoption.

On-Chain Pick Of The Week With HireChain Ep23

In this episode, the team dives into the evolving world of crypto fundraising, spotlighting two innovative platforms: Sensay and KOLZ. They discuss how these projects leverage token-based funding to bypass traditional models, creating new opportunities for growth and autonomy. The conversation also explores Echo, a platform redefining early-stage crypto investment by democratizing access and empowering communities. A compelling look at the future of blockchain, AI, and investment strategies.

The Five Minute Fix Ep75 – Are NFTs Dead or Just Hibernating?

In Episode 75, Patrick and Ben unpack the dramatic downfall of Nike’s Artifact project and debate if NFTs are truly six feet under or just playing dead. From loyalty programs to Metaverse missteps, they explore what went wrong and what might still go right. Spoiler: It’s not all doom and gloom—unless you’re an NFT enthusiast.

On-Chain Pick Of The Week With HireChain Ep22

In Episode 22 of On-Chain Pick of the Week, the team dives into the rollercoaster world of NFTs—why they crashed, how they’re bouncing back, and what makes projects like Pudgy Penguins (yes, penguins!) and Chunks actually work. From brand flops like Artifact to pixel-art collectibles with backpacks, it’s a mix of lessons, laughs, and why NFTs might just survive the hype hangover. A must-listen for anyone curious about the next wave of NFT madness.

The Five Minute Fix Ep74 – Bold Moves and Boxing Promos

In Episode 74 of the True Group 5-Minute Fix, Patrick and Ben share updates on Jaguar’s electric reboot and its mixed marketing message before diving into the knockout brilliance of Tyson Fury’s latest boxing promo. They highlight how bold choices can elevate—or complicate—a brand’s message, with expert insights on storytelling’s role in marketing success.

The Five Minute Fix Ep73 - Jaguar’s Rebrand: Risk or Reward?

In this episode, Patrick and Ben take a deep dive into the polarizing Jaguar rebrand that’s been making waves in the automotive world. Is this a bold move to attract a new audience, or a departure from what made Jaguar iconic? They discuss the highs and lows of the rebrand, the importance of heritage, and why great marketing can’t save a mediocre product. Fun, fast, and packed with expert insights on brand evolution in the modern era!

On-Chain Pick Of The Week With HireChain Ep21

In Episode 21 of On-Chain Pick of the Week, the team unpacks the buzz around the Hyper Liquid Token Event and the game-changing Interface app, which leverages Farcaster’s social graph for seamless wallet tracking, real-time token alerts, and actionable on-chain insights. With a focus on how these tools streamline DeFi strategies, plus a deep dive into copy trading and vault dynamics, this episode is packed with must-know updates for crypto enthusiasts and Web3 professionals alike.

TrueGroup Meets…Jamie Brownlee, Director at Green Target

This week on the TrueGroup Agency Meets… Podcast, we’re joined by Jamie Brownlee, Director at GreenTarget, a boutique PR agency specializing in financial and professional services. Jamie shares his journey into PR, the evolving challenges of brand reputation management, and how the fast-paced, digital media landscape is reshaping communication strategies. A fascinating listen for anyone interested in PR, media, or the power of effective storytelling.

On-Chain Pick Of The Week With HireChain Ep20

In this episode of On-Chain Pick of the Week, Ben, Patrick, and Jac dive into Sui, a Layer 1 blockchain from ex-Facebook developers, built to bring Web3’s potential to the ease of Web2. They explore its focus on gaming, NFTs, and mass adoption, along with the challenges of standing out in a competitive market.

The Five Minute Fix Ep72 - Is Legacy Media Dead?

In this episode, Patrick and Ben tackle the fallout from the U.S. election—but with a twist. Is legacy media officially on life support? They chat about YouTube vs. Netflix, why influencers are stealing the show, and the risks of living in echo chambers. Fun, fast, and packed with insights on where media is headed next!

On-Chain Pick Of The Week With HireChain Ep19

This week, Patrick, Ben, and Jac dive into Limitless, the prediction market spicing up crypto! Unlike Polymarket, Limitless lets users suggest fun, niche markets and keeps things simple with a raw, early-stage vibe. From betting on stocks to predicting political outcomes, there’s something for every risk-taker. They also chat about Limitless’s recent funding from crypto VC One Confirmation and why that backing could mean big things ahead!

The Five Minute Fix Ep71 – Announcing Our New Webinars!

In this episode, Ben and Patrick bring some exciting news: they're launching two brand-new webinars! The first will show you how to empower your team to create high-quality, on-brand content that audiences love, while the second tackles reimagining earnings calls to truly engage investors. If you’re looking to boost your brand’s content game and connect more meaningfully with stakeholders, these sessions are for you. Tune in to hear what’s in store!

On-Chain Pick Of The Week With HireChain Ep18

This week, Patrick, Ben, and Jac dive into Gnosis—a crypto project that's more than meets the eye. Originally an offshoot of Consensys, Gnosis has evolved into a full suite of tools: from their secure multisig wallet (now “Safe”) to Gnosis Pay, which lets you spend crypto with a Visa card. They also break down Gnosis Chain, a layer-2 solution for Ethereum, and CowSwap, a platform that prevents you from getting "front-run" in trades.

On-Chain Pick Of The Week With HireChain Ep17

This week, Jac, Ben, and Patrick take a nostalgic trip down memory lane with Courtyard — a platform turning your old Pokémon cards into NFTs! They dive into how Courtyard vaults physical collectibles and transforms them into digital assets for trading, without the dust! Ever wondered what your childhood Charizard is worth in today’s crypto world? Tune in to hear Jac geek out over his collection, why Ben thinks this could be a game-changer, and how Courtyard is bringing liquidity to your attic treasures!

The Five Minute Fix Ep70 – Hot or Not: Stacks, Gym Gear, and Oat Milk Wars!

It’s the big 7-0, and Ben and Patrick are back with a fresh round of Hot or Not! This week, they dive into Stacks—a tool for creators, and debate whether all-black gym gear is a mark of elite athleticism or just a sneaky slimming hack. Oh, and don’t miss Ben’s epic rant about coffee shops serving only oat milk (Big Oat is everywhere!). Tune in for laughs, debates, and plenty of hot takes!

On-Chain Pick Of The Week With HireChain Ep16

In this week’s On-Chain Pick of the Week, Jac, Ben and Patrick dive into Kinto, a platform that ties crypto wallets to real people through KYC to stop airdrop manipulation. They chat about Kinto’s sleek design, user-friendly experience, and why this could be a game-changer for DeFi. Tune in for some laughs and insights on how Kinto is shaking things up in Web3!

The Five Minute Fix Ep69 - Meta's Orion Glasses: The Future or Just Fancy Specs?

Ben and Patrick dive into Meta’s new Orion glasses, asking the big question: Are they the future of AR or just another Google Glass flop? From working with virtual monitors in a coffee shop to transforming marketing, they explore the cool (and slightly weird) possibilities. Plus, Meta’s big pivot from the Metaverse and Zuck’s rebrand—could this be the tech game-changer we’ve been waiting for? Tune in to find out!

On-Chain Pick Of The Week With HireChain Ep15

In this week’s episode, the team discusses the buzz surrounding Token2049 in Singapore, where Ben shares insights on the current state of Web3, focusing on the obsession with building infrastructure over user applications. They explore the challenges and opportunities in the market, including the influx of investments in layer one and layer two solutions, and how many projects may ultimately not find their footing. Tune in for a lively discussion about the evolving landscape of crypto and the unusual projects emerging in this space!

The Five Minute Fix Ep68 - Turning Conferences into Content Goldmines

Patrick woke Ben up bright and early (ouch!) to talk about hybrid events and how streaming turned a client’s audience into 4x its original size! They dive into why recording every little moment at conferences is like hitting a content jackpot—social clips, soundbites, even LinkedIn banners! Think of conferences as the B2B version of "Instagram houses" where you pack in as much content as possible. 400% more views, more engagement, and waaay more fun.

On-Chain Pick Of The Week With HireChain Ep14

In this week's episode, Jack takes the lead as the team delves into two fascinating stories from the crypto world. First, they break down the intriguing tale of the CryptoPunks "heist," where one savvy investor scooped up a rare NFT for a fraction of its value by leveraging smart contract functionality. Then, the conversation shifts to Morpho, an innovative DeFi platform that’s bridging the gap between fintech and decentralized finance. Tune in as Jack, Ben, and Patrick explore how Morpho is empowering institutions like SwissBorg to build secure, compliant vaults in the DeFi space.

The Five Minute Fix Ep67 - Networking Done Right (and Wrong!)

In this week’s episode, Patrick and Ben discuss the highs and lows of event networking. Reporting live from Singapore, Ben shares tales of 5k runs and extravagant late-night sushi parties at the Royal Sevens Hotel. They explore why non-traditional networking—like running clubs—often fosters stronger connections than booze-filled events. Plus, they unpack the secret to marketing success: creating content that truly resonates with your audience, no matter the channel. Tune in for a fun blend of jetlagged insights, networking tips, and why content remains king in Web3!

On-Chain Pick Of The Week With HireChain Ep13

This week, Ben, Patrick, and Jac take a deep dive into Aave, a leading DeFi liquidity protocol. They explore Aave's new visual identity, its user-friendly design, and how it enables borrowing through collateralized smart contracts. The discussion also covers Aave's pivotal role in the DeFi ecosystem, making complex financial tools accessible to sophisticated users while maintaining cutting-edge technology. Tune in to see how Aave is redefining DeFi with both innovation and style.

The Five Minute Fix Ep66 – Ghosted

In this week’s episode, Patrick and Ben tackle one of the biggest frustrations in the agency world: ghosting clients. From all-nighters fuelled by pizza to huge projects that go unanswered, they hilariously break down why a simple “no” beats total silence any day. Tune in for laughs and some real talk about agency life!

TrueGroup Meets…Nicholas Mason, a Behavioural Strategist

This week on The TrueGroup Agency Meets... Podcast, we talk with Nick Mason, an experienced behavioural strategist. Nick shares how behavioural science can transform marketing by tapping into consumer decision-making through techniques like priming, framing, and anchoring. Tune in to hear how these insights drive growth and the ethical considerations behind using behavioural tactics in marketing.

On-Chain Pick Of The Week With HireChain Ep12

This week, Ben, Patrick, and Jac dive into Sony’s bold move into Web3 with their new Layer 2 protocol, Sonium. From leveraging Ethereum’s security to owning the future of gaming, Sony’s strategy could reshape the industry. Tune in for a lively discussion on how this tech giant is entering the blockchain arena—and why it’s a move worth watching!

The Five Minute Fix Ep65 - That Time We Landed Sky by Hiring Fake Employees

In this week’s episode, Ben shares the wild (and slightly ridiculous) story of how he landed a major deal with Sky by... hiring extras to pretend to work at his agency! Hear all about the last-minute scramble to upgrade the office, with paint barely dry as the Sky execs arrived, and one particularly “inspiring” actor who nearly blew the whole thing. Packed with laughs, Ben’s story is a fun reminder that a little creativity (and a lot of hustle) can work wonders in business!

On-Chain Pick Of The Week With HireChain Ep11

This week, Jack, Ben, and Patrick dive into the rise of DePIN networks, highlighting how platforms like Helium are transforming data transmission by rewarding users for sharing network access.

The Five Minute Fix Ep64 - The Art of Brand Building (The Soho House Obsession)

This week on "The Five Minute Fix," Ben and Patrick explore the art of brand building, with a deep dive into their Soho House obsession. Discover the secrets behind Soho House's impeccable branding and why it has everyone hooked. Plus, enjoy the usual banter as Ben navigates his end-of-the-week fatigue while Patrick embraces the laid-back Mallorca lifestyle.

Earnings Reports 2.0: How Video Updates Are Changing the Game

From wild nights to wealth creation: how transparent CEOs and relatable financial storytelling are shaping the future of finance—and why it’s never too late to tune in.

On-Chain Pick Of The Week With HireChain Ep10

This week, Jac, Patrick, and Ben tackle the world of Kleros, the "crypto referee" making sure disputes get settled fairly. Whether it’s holding funds in escrow or calling the shots in prediction markets like Polymarket, Kleros is bringing order to the wild west of blockchain. Tune in for a lively chat about how this unsung hero is changing the game in crypto!

The Five Minute Fix Ep63 - Patrick's Escape Plan & Retail Investor Takeover

This week on "The Five Minute Fix," Ben and Patrick dive into a hot topic: How are companies adapting to the rise of retail investors? Tune in as they explore the shift from institutional control to retail-driven markets, discuss the latest trends in social media engagement by CEOs like Daniel Ek, and debate the influence of retail sentiment on institutional decisions. Plus, get the inside scoop on Patrick's move to Mallorca.

TrueGroup Meets…Sasha Jeppesen, Head of Content and Creative at Charlie Oscar

This week on TrueGroup Meets... Podcast, we sit down with Sasha Jepperson, Head of Content & Creative at Charlie Oscar. Sasha shares her journey from creative agencies to leading a cutting-edge growth consultancy. We dive into the power of integrating brand strategy with performance marketing, how to drive real growth without compromising your brand, and the most overrated trends in marketing today. Tune in for actionable insights, behind-the-scenes stories, and advice for marketers looking to elevate their game.

On-Chain Pick Of The Week With HireChain Ep9

This week, Mr. Angelic and the devils in black explore Peanut Protocol, a standout in the crypto space. Learn how their innovative infrastructure allows seamless fiat and crypto transactions, and why their unique branding and honest job descriptions make them special. Discover the potential of Peanut Protocol’s developer-friendly tools and how they're simplifying payments. Tune in for a concise look at this ground-breaking company

TrueGroup Meets…Richard Copping, Creative Director of Weber Shandwick

This week on The TrueGroup Agency Meets... Podcast, we sit down with Richard Copping, the creative director at Weber Shandwick. Richard shares his fascinating journey from art college in the '90s to becoming a prominent figure in the world of advertising and PR. We delve into the challenges and rewards of transitioning from advertising to PR, the importance of confidence and leadership in a creative role, and his thoughts on the most overrated marketing trends today. Tune in for Richard's insights on creativity, managing a team, and his secret to being resourceful in the ever-evolving landscape of marketing.

On-Chain Pick Of The Week With HireChain Ep8

This week, Patrick dives into Synesis One, a project rewarding AI training efforts with NFTs. Discover how you can earn by helping build the ultimate AI and trade words for profit. The team also explores Coinbase’s latest venture with Mr. Miggles, a cat that sparked a $100M meme coin frenzy. Plus, they discuss the real-world applications of AI and blockchain for data tracking and model enhancement. Tune in for a fun and insightful look at the future of tech!

TrueGroup Meets…Alex H M Smith, Author of No Bullsh*t Strategy

This week on The TrueGroup Agency Meets... Podcast, we sit down with Alex M. H. Smith, author of "No Bullsh*t Strategy". Alex shares his journey from marketing agencies to becoming a renowned strategy consultant. We discuss the true essence of business strategy, how to create real value in a competitive market, and the keys to effectively differentiating your brand. Tune in for insights on strategic thinking, practical business solutions, and advice for aspiring strategists.

The Five Minute Fix Ep62 - Is Facebook Marketing Still Relevant in 2024?

This week on "The Five Minute Fix," Ben and Patrick ask the big question: Is Facebook marketing still relevant in 2024? Dive into the battle of the social giants as they compare Facebook's stats to TikTok, discuss privacy changes, and reveal why knowing your audience is everything. Plus, get the juicy details on Wing Fest and their fabulous trips to Italy and Paris.

The Five Minute Fix Ep61 - Surviving an Internet Meltdown: Are You Prepared?

This week on "The Five Minute Fix," we dive into the chaos of an internet apocalypse, inspired by the recent CrowdStrike bugfix fiasco. Discover why crisis communication is crucial and meet Wolfe, the new TrueGroup product that seamlessly bridges the gap between PR firms and media agencies, ensuring your message gets through even when the digital world is on fire. Don't miss it—because you never know when the internet might break (again)!

The Five Minute Fix Ep60 - Fake Podcast Clips!?

This week, Ben and Patrick celebrate Episode 60 by exploring the rise of fake podcast clips with insights from Sasha Jeppesen of Charlie Oscar. They also share highlights from MadFest, discussing the growing role of podcasts in influencer marketing. Join them for a quick dive into the future of podcasting and why authenticity matters more than ever.

The Five Minute Fix Ep59 - AI Ad Buzz: Toys "R" Us' Big Release

This week, Ben and Patrick shake off a tough production week to dive into the buzz around the new Toys 'R' Us AI-generated advert from Cannes Lions. Is it a game-changer or just hype? They break it down with excitement and insight.

The Five Minute Fix Ep58 - Exploring Virtual Production and AI Integration

Ben Collins and Patrick Lambert discuss the future of filmmaking, focusing on the cost-saving and innovative benefits of virtual production studios and AI integration.

On-Chain Pick Of The Week With HireChain Ep7

The Lab3 ON-CHAIN PICK OF THE WEEK with Hirechain Ep7 - This week Ben, Jack and Patrick introduce Caddy, a Chrome extension that optimizes your crypto trades by finding the best prices across liquidity pools and bridges. They discuss its innovative chat feature for real-time community interactions and dive into Jack's Token Corner, highlighting Morpho, a new lending market on Base with impressive USDC yields. Tune in for insights and tips to enhance your crypto journey!

TrueGroup Meets…Mustafa Himdi, Head of creative strategy at Condé Nast

This week on The TrueGroup Agency Meets... Podcast, we sit down with Mustafa Himdi, Head of Creative Strategy at Condé Nast. Mustafa shares his journey from Amsterdam’s advertising scene to leading creative strategies at one of the world’s top media companies. We discuss the evolving role of a creative strategist, balancing authenticity with client needs, and the importance of cultural trends, offering insights on storytelling, the future of digital content, and advice for aspiring creatives.

On-Chain Pick Of The Week With HireChain Ep6

The Lab3 ON-CHAIN PICK OF THE WEEK with Hirechain Ep6🎙 - This week Jac Evans, Patrick Lambert and I discuss...Art Blocks Inc. - A real Web3 OG that serves as a platform to create as well as showcase generative art, uniting artist and collectors on blockchain 🖼 Ostium Labs - A trading platform that allows users to trade real-world assets using crypto including soybeans, gold, and oil etc 📈

The Five Minute Fix Ep57 - The return of NFTs

This week Ben and Patrick talk about the dirtiest of words...NFT's. Are they on the way back to public adoption? We make the case.

The Five Minute Fix Ep56 - Internal Comms!

This week on Ep56 of the TrueGroup Agency Five Minute Fix Patrick and Ben discussed more marketing that isn't marketing (but is)...internal comms 👑

On-Chain Pick Of The Week With HireChain Ep5

This week Jac, Patrick and Ben break down a BIG launch in the Web3 World...Coinbase’s new Smart Wallet! Simplified user experience, no bridging or gas fees. It even allows users to send money to anyone, even if they don't have a Coinbase Wallet. THIS COULD BE HUGE.

On-Chain Pick Of The Week With HireChain Ep4

This week in the On-Chain Podcast with HireChain we discuss: Layer3 - A tutorial system for Web3 knowledge, using quests to reward users for completing tutorials 🏅 | Basepaint - A platform that collaboratively creates pixel art, allowing artists to mint the artwork as NFTs 🎨 | Messari - THE best source of information in the crypto industry, providing deep dives on protocols and a fundraising database 📈

On-Chain Pick Of The Week With HireChain Ep3

This week in the On-Chain Podcast with HireChain we discuss: Polymarket - an on-chain predictions market 🏅 GemPad - A multi-chain launchpad for Web3 companies & projects 🚀 and IYK* - A platform bridging physical and digital experiences on-chain 👕

Effective Video Marketing for Sustainable Products: Mastering Storytelling Techniques to Highlight and Promote Eco-Friendly Products Successfully

Master the art of storytelling to promote sustainable products, connect with eco-conscious consumers, and inspire action through impactful video marketing.

Virtual Pre-Travel Immersive Exploration Creation: Discover Remote Destinations and Cultural Experiences Virtually, Enhancing Your Travel Planning and Adventure Anticipation

Explore the world virtually, plan smarter, and make your next adventure unforgettable with immersive pre-travel experiences tailored to you.

What Are Brand Films and Why Are They Making a Comeback?

Sustainable Virtual Fashion: Exploring Eco-friendly VR Wearables for a Greener Future in Digital Clothing and Virtual Style

Enhancing Outdoor Adventures: AR Technology for Hiking Enthusiasts, Revolutionising Gear Selection and Elevating the Hiking Experience

Revolutionising Safety: VR Electrical Safety Training Creation for Utility Workers on High Voltage Protocols, Ensuring Enhanced Knowledge and Compliance

Transforming Yoga Fashion: AR Technology for Virtual Try-On Experiences, Elevating the Way You Shop for Yoga Apparel

The Five Minute Fix Ep55 - Brand Films, Star Power, and Market Shake-Ups!

This week on the TrueGroup Agency Five Minute Fix, we explore brand films! We'll discuss how top directors and actors can make these ads stand out, the hurdles of getting noticed in today's media landscape, and the daring strategies required for success. Additionally, we'll examine how the unstable investment market is impacting advertising.

Nurturing Plant-Based Lifestyles: Video Marketing Strategies to Promote Health, Sustainability, and Conscious Living in the Digital Age

Elevating Estate Agents and Property Developers: Marketing Strategies for Virtual Tour Creation, Enhancing Property Listings and Client Engagement in Real Estate and Property Development

TrueGroup Meets…Gordon Reid, VP of Production at 160over90

This week on The TrueGroup Agency Meets...Podcast we sat down with Gordon Reid, Vice President of Production at 160over90. We discuss creating EPIC immersive experiences at the Olympics and Commonwealth Games and the value of organic moments in content creation. Gordon shares insights on pushing boundaries and the importance of creative solutions in event production as well as the challenges and benefits of sustainability in events and the importance of traceability.

The Five Minute Fix Ep54 - We review the Apple iPad Pro and Lynx ads

This week on the TrueGroup Agency Five Minute Fix we review the good and the bad in the world of brand commercials...specifically the recent Apple iPad Pro and Unilever Lynx commercial 👑

Growth Hacking Secrets: Viral Loop Creation for Social Networking Apps and Effective App Promotional Services toSkyrocket Mobile App Success

Eco-Friendly Apparel Brand Success: Content Marketing Strategies and Ethical Fashion Content Creation for Sustainable Brand Promotion and Growth

Maximising Vegan Food Brand Visibility: Content Marketing Strategies and Social Media Tactics for Effective Brand Promotion and Engagement

B2B Startup Success: LinkedIn Marketing Strategies for Lead Generation Campaigns, Unleashing the Power of Social Media for Business Growth

What Web3 and Traditional Marketing can learn from each other

YouTube Video Production for EstateAgents, Crafting Compelling Ads to Boost Visibility and Drive Sales Success

Revolutionising Fitness: Studio Production for Home-Based VR Workouts, and Immersive VR Fitness Experiences for Ultimate Health and Wellness

The Five Minute Fix Ep53 - A deep dive of this weeks HOT or NOT!

This week on The Five Minute Fix we go DEEP on this weeks HOT 🔥 or NOT ❄. What is the future of networking at events? We get excited about the launch of our new on-chain division Lab3. Are mock neck t-shirts the answer to summer living (Yes)? I alone bring the curtain down on AI use globally. Is the famous 'London Vibe' being priced out of London?

The Five Minute Fix Ep52 - We did it! A whole year of podcasting

We made it! EPISODE 52! To celebrate this milestone we went back to our roots...the power of storytelling. We discuss the rise of technology, algorithms, and distribution of content, the importance of storytelling and the effects of AI on the marketing industry.

Empowering Remote Education: Exploring Educational Tech Tools for Remote Learning and the Benefits of Gamified Learning for Kids

Sustainable Augmented Reality Marketing Practices for Ecological Brand Experiences with the MixedReality Co

On-Chain Pick Of The Week With HireChain Ep2

This week on The On-Chain Podcast with HireChain the guys break down CoinStats, a platform that aggregates different crypto positions and provides a clean and easy-to-use dashboard, Farcaster a protocol that allows users to track and maintain their social connections on-chain, and Coinbase's latest marketing campaign.

Strategic Insights: Elevating Content Marketing for Cybersecurity Firms Through Effective Video Tutorials on Enterprise Security Protocols and Best Practices

TrueGroup Meets…Johnny Cooke, Associate Creative Director at VML

Johnny Cooke, Associate Creative Director at VML, shares his unique journey from being a professional musician to becoming a creative director in the advertising industry. He discusses the challenges he faced in transitioning from music to advertising and how he found his creative voice in a new industry. We discuss the importance of balancing creativity with constraints and how his background in songwriting and storytelling has influenced his work in marketing. He also shares insights into finding his place in the advertising industry and the value of structured creativity. Johnny also encourages individuals to embrace their unique voice and lean into their passions.

B2B Video Marketing for SaaS: Leveraging the Power of Video Content Creation for Software Tutorials to Drive Engagement and Conversions

The Evolution of SEO in an AI-Driven World

AI and Creative Content - The New Creative Landscape

The Five Minute Fix Ep50 - Digital Art Week

This week on EPISODE 50 of the TrueGroup Agency Five Minute Fix Ben and Patrick announce our exciting partnership with Digital Arts Week ⚡. Its the intersection of art, creativity & technology we have been calling out for! Oh and Ben moans abut Soho House 😑

The Five Minute Fix Ep51 - The Future Of Hospitality

This week on The Five Minute Fix Ben and Patrick discuss the use of Mixed Reality, storytelling and digital technology in the hospitality industry.

On-Chain Pick Of The Week With HireChain Ep1

In our inaugural episode of 'On-Chain Pick Of The Week' Ben & Patrick alongside Crypto expert Jac Evans discuss Definitive - a new decentralised trading platform. Sponsored by HireChain https://www.hirechain.io/

TrueGroup Meets…Ben Peckett, Group Creative Director at Amplify

Ben Peckett, Group Creative Director at Amplify, shares his career journey and the evolution of his role. We discuss the convergence of B2B and B2C in the creative industry and the importance of understanding the target audience. The discussion also delves into the art of storytelling and the power of creating shared experiences. The evolving landscape of brand experiences, especially in the luxury market, is examined, highlighting the need to balance exclusivity with accessibility and the importance of building relationships with customers.

TrueGroup Meets…Kath Myers, Managing Director at Milk & Honey PR

Kath Myers, Managing Director at Milk and Honey PR, shares her journey in the PR and comms industry. She discusses the differences between working in an agency and in-house, as well as the importance of being in the office for collaboration and professional development. We also discuss the role of marketing and awards in promoting an agency's services.

The Ultimate Guide to Brand Building

The Artful Intersection: Blending Creativity with Marketing for Authentic Engagement

Embracing Authenticity: The New Frontier in Green Marketing