This week on The TrueGroup Agency Meets... Podcast, we sit down with Alex M. H. Smith, author of "No Bullsh*t Strategy". Alex shares his journey from marketing agencies to becoming a renowned strategy consultant. We discuss the true essence of business strategy, how to create real value in a competitive market, and the keys to effectively differentiating your brand. Tune in for insights on strategic thinking, practical business solutions, and advice for aspiring strategists.