Hot or Not Ep4 – Jeff Bezos Owns James Bond Now… Should We Be Worried?

This week, we’re breaking down Burberry’s latest campaign and whether it’s finally cracked the code on brand world-building. Plus, why IRL events are having a major moment (and yes, business cards are involved), and the colour comeback—because minimalism might finally be on its way out. On the Not List? Argentina’s meme coin disaster, Amazon’s Bond takeover (RIP 007?), and YouTube’s shocking engagement stats. Expect bold takes, marketing hot drops, and maybe even a bit of interpretive dance.