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Hot or Not

Episodes

Hot or Not is your weekly power ranking of the marketing world. From bold trends to big fails, we break down what’s hot and what’s not.

Podcast

Hot or Not Ep3 – Why Brands Are Pulling Budget from Social & Going Retail

We’re back with another round of Hot or Not—This week, we’re diving into why Retail Media Networks might just be the new Google (yes, really), the rise of the Two-Second Scan (because attention spans are toast), and the great B2B/B2C identity crisis. On the Not List? Super Bowl ads—big-budget boredom at its finest, Customer Support that makes you question your life choices, and Voice Marketing (spoiler: still not happening). Expect strong opinions, unsolicited insights, and a mild existential crisis about how we consume content.

Podcast

Hot or Not Ep2 – Hot or Not: Behind-the-Scenes Content, B2B’s Big Shift & The Conference Conundrum

In this episode of Hot or Not, we dive into the power of behind-the-scenes content—why it’s the secret weapon brands are missing. We also debate the shift in B2B marketing: is B2B2C the future? Plus, are modern conferences broken? We challenge the traditional event format and explore what needs to change. And, of course, a wildcard rant about Spanish gyms. Tune in for insights, hot takes, and a little chaos.

Podcast

Hot or Not Ep1 – The Best Content on the Internet (Probably)

In our very first episode, we kick off Hot or Not—the only marketing power ranking that matters (according to us). Each week, we break down three things that are hot and three that are not in the world of marketing (loosely). This time, we’re talking: Alex HM Smith’s no-BS content game, why physical mail is making a comeback, and LinkedIn’s attempt at TikTok. On the not list? PR stunts in pubs, meme coin madness, and the slow death of cinema. Expect strong opinions, questionable predictions, and zero five-minute fixes. Let’s go.

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