In our very first episode, we kick off Hot or Not—the only marketing power ranking that matters (according to us). Each week, we break down three things that are hot and three that are not in the world of marketing (loosely). This time, we’re talking: Alex HM Smith’s no-BS content game, why physical mail is making a comeback, and LinkedIn’s attempt at TikTok. On the not list? PR stunts in pubs, meme coin madness, and the slow death of cinema. Expect strong opinions, questionable predictions, and zero five-minute fixes. Let’s go.