TrueGroup Meets…Sabrina Godden-Tuma, Global Creative Director at Vodafone

On this week’s True Group Meets, we spoke with Sabrina Godin, Global Creative Director at Vodafone, about her journey from designer to creative leader, the role of resilience and adaptability in her success, and how AI is transforming creativity at Vodafone. Sabrina shared the story behind an impactful domestic violence awareness campaign inspired by a moment on a train platform and emphasized that mistakes are vital for growth. Her advice? Learn to say "no" and embrace innovation without losing the human touch. A must-listen for insights on leadership, creativity, and the future of marketing.

TrueGroup Meets…Jamie Brownlee, Director at Green Target

This week on the TrueGroup Agency Meets… Podcast, we’re joined by Jamie Brownlee, Director at GreenTarget, a boutique PR agency specializing in financial and professional services. Jamie shares his journey into PR, the evolving challenges of brand reputation management, and how the fast-paced, digital media landscape is reshaping communication strategies. A fascinating listen for anyone interested in PR, media, or the power of effective storytelling.

TrueGroup Meets…Nicholas Mason, a Behavioural Strategist

This week on The TrueGroup Agency Meets... Podcast, we talk with Nick Mason, an experienced behavioural strategist. Nick shares how behavioural science can transform marketing by tapping into consumer decision-making through techniques like priming, framing, and anchoring. Tune in to hear how these insights drive growth and the ethical considerations behind using behavioural tactics in marketing.

TrueGroup Meets…Sasha Jeppesen, Head of Content and Creative at Charlie Oscar

This week on TrueGroup Meets... Podcast, we sit down with Sasha Jepperson, Head of Content & Creative at Charlie Oscar. Sasha shares her journey from creative agencies to leading a cutting-edge growth consultancy. We dive into the power of integrating brand strategy with performance marketing, how to drive real growth without compromising your brand, and the most overrated trends in marketing today. Tune in for actionable insights, behind-the-scenes stories, and advice for marketers looking to elevate their game.

TrueGroup Meets…Richard Copping, Creative Director of Weber Shandwick

This week on The TrueGroup Agency Meets... Podcast, we sit down with Richard Copping, the creative director at Weber Shandwick. Richard shares his fascinating journey from art college in the '90s to becoming a prominent figure in the world of advertising and PR. We delve into the challenges and rewards of transitioning from advertising to PR, the importance of confidence and leadership in a creative role, and his thoughts on the most overrated marketing trends today. Tune in for Richard's insights on creativity, managing a team, and his secret to being resourceful in the ever-evolving landscape of marketing.

TrueGroup Meets…Alex H M Smith, Author of No Bullsh*t Strategy

This week on The TrueGroup Agency Meets... Podcast, we sit down with Alex M. H. Smith, author of "No Bullsh*t Strategy". Alex shares his journey from marketing agencies to becoming a renowned strategy consultant. We discuss the true essence of business strategy, how to create real value in a competitive market, and the keys to effectively differentiating your brand. Tune in for insights on strategic thinking, practical business solutions, and advice for aspiring strategists.

TrueGroup Meets…Mustafa Himdi, Head of creative strategy at Condé Nast

This week on The TrueGroup Agency Meets... Podcast, we sit down with Mustafa Himdi, Head of Creative Strategy at Condé Nast. Mustafa shares his journey from Amsterdam’s advertising scene to leading creative strategies at one of the world’s top media companies. We discuss the evolving role of a creative strategist, balancing authenticity with client needs, and the importance of cultural trends, offering insights on storytelling, the future of digital content, and advice for aspiring creatives.

TrueGroup Meets…Gordon Reid, VP of Production at 160over90

This week on The TrueGroup Agency Meets...Podcast we sat down with Gordon Reid, Vice President of Production at 160over90. We discuss creating EPIC immersive experiences at the Olympics and Commonwealth Games and the value of organic moments in content creation. Gordon shares insights on pushing boundaries and the importance of creative solutions in event production as well as the challenges and benefits of sustainability in events and the importance of traceability.

TrueGroup Meets…Johnny Cooke, Associate Creative Director at VML

Johnny Cooke, Associate Creative Director at VML, shares his unique journey from being a professional musician to becoming a creative director in the advertising industry. He discusses the challenges he faced in transitioning from music to advertising and how he found his creative voice in a new industry. We discuss the importance of balancing creativity with constraints and how his background in songwriting and storytelling has influenced his work in marketing. He also shares insights into finding his place in the advertising industry and the value of structured creativity. Johnny also encourages individuals to embrace their unique voice and lean into their passions.

TrueGroup Meets…Ben Peckett, Group Creative Director at Amplify

Ben Peckett, Group Creative Director at Amplify, shares his career journey and the evolution of his role. We discuss the convergence of B2B and B2C in the creative industry and the importance of understanding the target audience. The discussion also delves into the art of storytelling and the power of creating shared experiences. The evolving landscape of brand experiences, especially in the luxury market, is examined, highlighting the need to balance exclusivity with accessibility and the importance of building relationships with customers.

TrueGroup Meets…Kath Myers, Managing Director at Milk & Honey PR

Kath Myers, Managing Director at Milk and Honey PR, shares her journey in the PR and comms industry. She discusses the differences between working in an agency and in-house, as well as the importance of being in the office for collaboration and professional development. We also discuss the role of marketing and awards in promoting an agency's services.

TrueGroup Meets…Jason Miller, Head of Brand Marketing & Content at TYK

Jason Miller, Head of Brand Marketing and Content at Tyk, discusses his career journey in brand and marketing, the shift of B2B marketing becoming cool, the importance of creativity and branding in B2B, and the challenges and opportunities of LinkedIn. He also shares insights on the role of agencies and how to generate inbound leads for agencies and the need for creating unique and unexpected experiences in marketing.

TrueGroup Meets…Alex Wilson, Global Executive Creative Director at Amplify

Alex Wilson, Global Executive Creative Director at Amplify discusses the integration of content and experience in Amplify's work, highlighting the importance of creating opportunities for consumers and talent to curate their own experiences. The conversation explores the changing expectations and ways of working in the creative industry, the shortened timeframes for results and career progression, the confusion around job titles and the impact of AI. We also delve into the ambition and side hustles of young creatives, the shift in culture and expectations, the impact of technology and social media, and the evolution of filmmaking and creativity.

TrueGroup Meets…Pepe Velasco, Experiential Creative Director at Smyle

This week on TrueGroup TV Meets...we talk to Pepe Velasco, Experiential Creative Director at Smyle Agency. We discussed overcoming marketing industry challenges and embracing technology for storytelling. We also find out how a multidisciplinary approach fuels his innovation and why collaboration is key to groundbreaking designs.

TrueGroup Meets…Chris Harris, Head Of Sport at Weber Shandwick

Ben & Patrick get excited about Olympic year with Chris Harris, Head of Sport at Weber Shandwick. We discuss the intersection of sports, public relations, and marketing as well as its unique opportunities and challenges. We also go deep on working with governing bodies, athletes, and brands in sports and managing the relationships between them.

TrueGroup Meets…Arch Sullivan, Creative & Content Director at WeAreFearless

We talked about about the challenges and rewards of pushing creative boundaries, the power of cross-cultural ideas and the fusion of action sports, music, and art to engage audiences in innovative ways.

TrueGroup Meets…Nico Sarti, VP Global Creative Strategy at Condé Nast Commercial Creative

Ben & Patrick sit down with Nico Sarti, VP Global Creative Strategy at Condé Nast Commercial Creative to talk about red carpet events, the growth of 'Always on' marketing, and the luxurification of consumer packaged goods.

TrueGroup Meets…Kate Sarginson, Head of Creative at Fight or Flight

Ben & Patrick sit down with Kate Sarginson, Head of Creative at Fight or Flight to talk about a new creative way to approach B2B comms, marketing booze brands and finding the perfect mix of strategy, creative & client insight.

TrueGroup Meets…James Hoyle, Creative Director at XYZ Agency

Ben & Patrick sit down with James Hoyle, Creative Director at XYZ Agency to talk about the difference between advertising and PR, the importance of diversity in the creative process and the magic of in-person brand experiences.

TrueGroup Meets…Greg Double, Creative Director at Mischief PR

Ben & Patrick sit down with Greg Double, Creative Director at Mischief, MHP Group to talk about creativity, the evolution of PR, running a creative team and Reading FC.

TrueGroup Meets…Katheryn Pinner - Head of Global Investments Marketing at ABRDN

Ben & Patrick sit down with Katheryn Pinner, Global Head of Investments Marketing at ABRDN to talk about marketing large financial institutions, women in banking and financial literacy.

TrueGroup Meets…Tugce Bulut from Streetbees

On this episode of TrueGroup meets...Ben & Patrick talk to Tugce Bulut the founder of market research business Streetbees. Streetbees is an AI-powered Consumer Intelligence platform, which identifies global growth opportunities for world-leading brands like Unilever, Coty, RB and Danone.

TrueGroup Meets…Rashid Ahmad

TrueGroup talks to Rashid Ahmad, Founder of touchtennis

TrueGroup Meets…Matt Nally

TrueGroup Meets…Max Osborne

This week The TrueGroup Agency spoke to Max Osborne co-founder of the award-winning influencer marketing measurement app ThisThat

TrueGroup Meets…Pippa Harmen from Renude

TrueGroup meets Pippa Harman cofounder of AI powered skincare service Renude. We talk about skincare tips, building tech platforms and raising investment!

TrueGroup Meets…Billy Wright

TrueGroup meets Billy Wright, multi-disciplined entrepreneur & Masterchef finalist to learn about his new venture DECEM DRINKS

TrueGroup Meets…Jonathan Hobbs

TrueGroup meets Jonathan Hobbs, Commercial manager of Hawk-Eye innovations. We talk sports science, business leadership and the next innovations in broadcast enhancement.

TrueGroup Meets…Caroline Kay

Meet Ben's very own business coach with an infectious love for life and a roadmap to help us all get more from every day.

TrueGroup Meets…Erica Whyte

TG TV Meets - Erica Whyte the female face of finance and spokesperson for Charles Stanley Wealth Managers