This week on The TrueGroup Agency Meets... Podcast, we sit down with Richard Copping, the creative director at Weber Shandwick. Richard shares his fascinating journey from art college in the '90s to becoming a prominent figure in the world of advertising and PR. We delve into the challenges and rewards of transitioning from advertising to PR, the importance of confidence and leadership in a creative role, and his thoughts on the most overrated marketing trends today. Tune in for Richard's insights on creativity, managing a team, and his secret to being resourceful in the ever-evolving landscape of marketing.