If you’re anything like me, you probably spent a good chunk of your younger years living it up—Old Fashioneds', 4am finishes, and generally investing all your hard-earned money back into the economy. Financial planning and wealth creation? Nope, not at all.
Now that I'm in my 40s, I deeply regret these life choices. I also carry a large chip on my shoulder for not being shown the ways of wealth creation (I’m looking at you, school teachers and parents). I wish someone had slapped a bit of financial sense into me earlier on. Would I trade those wild nights? Not a chance. But I’d definitely appreciate a fatter wallet right now.
The good news is that financial literacy and investing culture seem to be trending up. Gen Z and Millennials are waking up to the fact that financial literacy isn’t just for old farts. Social media, cryptocurrencies, and meme stocks have sparked curiosity about stocks, business practices, and the path to wealth creation. And honestly? Good on them. They’re starting to see what we missed back then: understanding money isn’t just about getting rich; it’s about securing your future.
As a marketer, I want to highlight a trend that is adding to this movement—CEOs becoming social media personalities. Gone are the days when corporate bigwigs stayed hidden behind boardroom doors, speaking in finance jargon that none of us mere mortals could understand. Nowadays, you’ve got folks like Daniel Ek from Spotify hopping onto Instagram to break down quarterly earnings in a way that even your nan could follow. And why? Because they know that if they make finance accessible, they can pull in a whole new crowd of investors.
It’s not just about selling stock—it’s about building trust. People want transparency, they want to know what’s happening behind the scenes, and they want it delivered in a way that doesn’t make their eyes glaze over. These video updates? They’re gold. Quick, personal, and straight to the point. It’s the kind of stuff that makes financial reports feel less like reading an ancient scroll and more like catching up on the latest episode of your fave stream.
At True Group, we’re all about riding this wave. We see the power in breaking down barriers between companies and their stakeholders. It’s not just about the numbers—it’s about the story those numbers tell. We’re here to make sure those stories are heard, understood, and appreciated by everyone, from the savvy investor to the curious newbie. Because, at the end of the day, better communication means better decisions—something 25-year-old me could have really done with.
So, next time you see a CEO on TikTok talking about earnings per share, don’t roll your eyes. Lean in. This is the future of finance, and it’s the gateway to a better future for everyone.
Patrick Lambert
#alwaysevolving
Entrepreneur, Presenter. Marketing, Web3, Cars, Property.
Currently working on uGen: Web3 social content platform
Ben Collins is a Creative Director 👑
Business Founder x 5 🚀
Loves nuts 🥜
Writes about entrepreneurship, marketing and the gym
If you’re anything like me, you probably spent a good chunk of your younger years living it up—Old Fashioneds', 4am finishes, and generally investing all your hard-earned money back into the economy. Financial planning and wealth creation? Nope, not at all.
Now that I'm in my 40s, I deeply regret these life choices. I also carry a large chip on my shoulder for not being shown the ways of wealth creation (I’m looking at you, school teachers and parents). I wish someone had slapped a bit of financial sense into me earlier on. Would I trade those wild nights? Not a chance. But I’d definitely appreciate a fatter wallet right now.
The good news is that financial literacy and investing culture seem to be trending up. Gen Z and Millennials are waking up to the fact that financial literacy isn’t just for old farts. Social media, cryptocurrencies, and meme stocks have sparked curiosity about stocks, business practices, and the path to wealth creation. And honestly? Good on them. They’re starting to see what we missed back then: understanding money isn’t just about getting rich; it’s about securing your future.
As a marketer, I want to highlight a trend that is adding to this movement—CEOs becoming social media personalities. Gone are the days when corporate bigwigs stayed hidden behind boardroom doors, speaking in finance jargon that none of us mere mortals could understand. Nowadays, you’ve got folks like Daniel Ek from Spotify hopping onto Instagram to break down quarterly earnings in a way that even your nan could follow. And why? Because they know that if they make finance accessible, they can pull in a whole new crowd of investors.
It’s not just about selling stock—it’s about building trust. People want transparency, they want to know what’s happening behind the scenes, and they want it delivered in a way that doesn’t make their eyes glaze over. These video updates? They’re gold. Quick, personal, and straight to the point. It’s the kind of stuff that makes financial reports feel less like reading an ancient scroll and more like catching up on the latest episode of your fave stream.
At True Group, we’re all about riding this wave. We see the power in breaking down barriers between companies and their stakeholders. It’s not just about the numbers—it’s about the story those numbers tell. We’re here to make sure those stories are heard, understood, and appreciated by everyone, from the savvy investor to the curious newbie. Because, at the end of the day, better communication means better decisions—something 25-year-old me could have really done with.
So, next time you see a CEO on TikTok talking about earnings per share, don’t roll your eyes. Lean in. This is the future of finance, and it’s the gateway to a better future for everyone.
