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Five Minute Fix

Episodes

Five Minute Fix is your rapid-fire dose of marketing, creativity, and digital trends. Sharp insights, bold predictions—perfect for busy creatives who want the inside track in just a few minutes.

Podcast

The Five Minute Fix Ep77 – New Setup, Who Dis? DCA and Creative Wins

In Episode 77, Ben and Patrick debut their fancy new podcast setup (hello, two cameras!) and share insights from their six-month project with the Department of Creative Affairs (DCA), a platform connecting mid-market brands with independent agencies. They discuss why smaller teams deliver bigger results, how close collaboration with creatives drives success, and the benefits of specialization over scale. Plus, a little crypto talk, some nostalgia, and a promise of even slicker setups soon.

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The Five Minute Fix Ep76 – Nostalgic Windows and 2025 Predictions

Episode 76 marks Ben’s emotional goodbye to his London Velux window as he trades it for Mallorca sunshine. He and Patrick predict 2025’s winners (AI in video, micro-influencers) and losers (big agencies, LinkedIn Shorts). Plus: why big agencies might struggle, how LinkedIn Shorts could flop, and the podcast’s leap to Spotify video. A fresh take on marketing, remote work, and bold shifts ahead!

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The Five Minute Fix Ep75 – Are NFTs Dead or Just Hibernating?

In Episode 75, Patrick and Ben unpack the dramatic downfall of Nike’s Artifact project and debate if NFTs are truly six feet under or just playing dead. From loyalty programs to Metaverse missteps, they explore what went wrong and what might still go right. Spoiler: It’s not all doom and gloom—unless you’re an NFT enthusiast.

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The Five Minute Fix Ep74 – Bold Moves and Boxing Promos

In Episode 74 of the True Group 5-Minute Fix, Patrick and Ben share updates on Jaguar’s electric reboot and its mixed marketing message before diving into the knockout brilliance of Tyson Fury’s latest boxing promo. They highlight how bold choices can elevate—or complicate—a brand’s message, with expert insights on storytelling’s role in marketing success.

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The Five Minute Fix Ep73 - Jaguar’s Rebrand: Risk or Reward?

In this episode, Patrick and Ben take a deep dive into the polarizing Jaguar rebrand that’s been making waves in the automotive world. Is this a bold move to attract a new audience, or a departure from what made Jaguar iconic? They discuss the highs and lows of the rebrand, the importance of heritage, and why great marketing can’t save a mediocre product. Fun, fast, and packed with expert insights on brand evolution in the modern era!

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The Five Minute Fix Ep72 - Is Legacy Media Dead?

In this episode, Patrick and Ben tackle the fallout from the U.S. election—but with a twist. Is legacy media officially on life support? They chat about YouTube vs. Netflix, why influencers are stealing the show, and the risks of living in echo chambers. Fun, fast, and packed with insights on where media is headed next!

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The Five Minute Fix Ep71 – Announcing Our New Webinars!

In this episode, Ben and Patrick bring some exciting news: they're launching two brand-new webinars! The first will show you how to empower your team to create high-quality, on-brand content that audiences love, while the second tackles reimagining earnings calls to truly engage investors. If you’re looking to boost your brand’s content game and connect more meaningfully with stakeholders, these sessions are for you. Tune in to hear what’s in store!

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The Five Minute Fix Ep70 – Hot or Not: Stacks, Gym Gear, and Oat Milk Wars!

It’s the big 7-0, and Ben and Patrick are back with a fresh round of Hot or Not! This week, they dive into Stacks—a tool for creators, and debate whether all-black gym gear is a mark of elite athleticism or just a sneaky slimming hack. Oh, and don’t miss Ben’s epic rant about coffee shops serving only oat milk (Big Oat is everywhere!). Tune in for laughs, debates, and plenty of hot takes!

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The Five Minute Fix Ep69 - Meta's Orion Glasses: The Future or Just Fancy Specs?

Ben and Patrick dive into Meta’s new Orion glasses, asking the big question: Are they the future of AR or just another Google Glass flop? From working with virtual monitors in a coffee shop to transforming marketing, they explore the cool (and slightly weird) possibilities. Plus, Meta’s big pivot from the Metaverse and Zuck’s rebrand—could this be the tech game-changer we’ve been waiting for? Tune in to find out!

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The Five Minute Fix Ep68 - Turning Conferences into Content Goldmines

Patrick woke Ben up bright and early (ouch!) to talk about hybrid events and how streaming turned a client’s audience into 4x its original size! They dive into why recording every little moment at conferences is like hitting a content jackpot—social clips, soundbites, even LinkedIn banners! Think of conferences as the B2B version of "Instagram houses" where you pack in as much content as possible. 400% more views, more engagement, and waaay more fun.

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The Five Minute Fix Ep67 - Networking Done Right (and Wrong!)

In this week’s episode, Patrick and Ben discuss the highs and lows of event networking. Reporting live from Singapore, Ben shares tales of 5k runs and extravagant late-night sushi parties at the Royal Sevens Hotel. They explore why non-traditional networking—like running clubs—often fosters stronger connections than booze-filled events. Plus, they unpack the secret to marketing success: creating content that truly resonates with your audience, no matter the channel. Tune in for a fun blend of jetlagged insights, networking tips, and why content remains king in Web3!

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The Five Minute Fix Ep66 – Ghosted

In this week’s episode, Patrick and Ben tackle one of the biggest frustrations in the agency world: ghosting clients. From all-nighters fuelled by pizza to huge projects that go unanswered, they hilariously break down why a simple “no” beats total silence any day. Tune in for laughs and some real talk about agency life!

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The Five Minute Fix Ep65 - That Time We Landed Sky by Hiring Fake Employees

In this week’s episode, Ben shares the wild (and slightly ridiculous) story of how he landed a major deal with Sky by... hiring extras to pretend to work at his agency! Hear all about the last-minute scramble to upgrade the office, with paint barely dry as the Sky execs arrived, and one particularly “inspiring” actor who nearly blew the whole thing. Packed with laughs, Ben’s story is a fun reminder that a little creativity (and a lot of hustle) can work wonders in business!

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The Five Minute Fix Ep64 - The Art of Brand Building (The Soho House Obsession)

This week on "The Five Minute Fix," Ben and Patrick explore the art of brand building, with a deep dive into their Soho House obsession. Discover the secrets behind Soho House's impeccable branding and why it has everyone hooked. Plus, enjoy the usual banter as Ben navigates his end-of-the-week fatigue while Patrick embraces the laid-back Mallorca lifestyle.

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The Five Minute Fix Ep63 - Patrick's Escape Plan & Retail Investor Takeover

This week on "The Five Minute Fix," Ben and Patrick dive into a hot topic: How are companies adapting to the rise of retail investors? Tune in as they explore the shift from institutional control to retail-driven markets, discuss the latest trends in social media engagement by CEOs like Daniel Ek, and debate the influence of retail sentiment on institutional decisions. Plus, get the inside scoop on Patrick's move to Mallorca.

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The Five Minute Fix Ep62 - Is Facebook Marketing Still Relevant in 2024?

This week on "The Five Minute Fix," Ben and Patrick ask the big question: Is Facebook marketing still relevant in 2024? Dive into the battle of the social giants as they compare Facebook's stats to TikTok, discuss privacy changes, and reveal why knowing your audience is everything. Plus, get the juicy details on Wing Fest and their fabulous trips to Italy and Paris.

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The Five Minute Fix Ep61 - Surviving an Internet Meltdown: Are You Prepared?

This week on "The Five Minute Fix," we dive into the chaos of an internet apocalypse, inspired by the recent CrowdStrike bugfix fiasco. Discover why crisis communication is crucial and meet Wolfe, the new TrueGroup product that seamlessly bridges the gap between PR firms and media agencies, ensuring your message gets through even when the digital world is on fire. Don't miss it—because you never know when the internet might break (again)!

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The Five Minute Fix Ep60 - Fake Podcast Clips!?

This week, Ben and Patrick celebrate Episode 60 by exploring the rise of fake podcast clips with insights from Sasha Jeppesen of Charlie Oscar. They also share highlights from MadFest, discussing the growing role of podcasts in influencer marketing. Join them for a quick dive into the future of podcasting and why authenticity matters more than ever.

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The Five Minute Fix Ep59 - AI Ad Buzz: Toys "R" Us' Big Release

This week, Ben and Patrick shake off a tough production week to dive into the buzz around the new Toys 'R' Us AI-generated advert from Cannes Lions. Is it a game-changer or just hype? They break it down with excitement and insight.

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The Five Minute Fix Ep58 - Exploring Virtual Production and AI Integration

Ben Collins and Patrick Lambert discuss the future of filmmaking, focusing on the cost-saving and innovative benefits of virtual production studios and AI integration.

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The Five Minute Fix Ep57 - The return of NFTs

This week Ben and Patrick talk about the dirtiest of words...NFT's. Are they on the way back to public adoption? We make the case.

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The Five Minute Fix Ep56 - Internal Comms!

This week on Ep56 of the TrueGroup Agency Five Minute Fix Patrick and Ben discussed more marketing that isn't marketing (but is)...internal comms 👑

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The Five Minute Fix Ep55 - Brand Films, Star Power, and Market Shake-Ups!

This week on the TrueGroup Agency Five Minute Fix, we explore brand films! We'll discuss how top directors and actors can make these ads stand out, the hurdles of getting noticed in today's media landscape, and the daring strategies required for success. Additionally, we'll examine how the unstable investment market is impacting advertising.

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The Five Minute Fix Ep54 - We review the Apple iPad Pro and Lynx ads

This week on the TrueGroup Agency Five Minute Fix we review the good and the bad in the world of brand commercials...specifically the recent Apple iPad Pro and Unilever Lynx commercial 👑

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The Five Minute Fix Ep53 - A deep dive of this weeks HOT or NOT!

This week on The Five Minute Fix we go DEEP on this weeks HOT 🔥 or NOT ❄. What is the future of networking at events? We get excited about the launch of our new on-chain division Lab3. Are mock neck t-shirts the answer to summer living (Yes)? I alone bring the curtain down on AI use globally. Is the famous 'London Vibe' being priced out of London?

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The Five Minute Fix Ep52 - We did it! A whole year of podcasting

We made it! EPISODE 52! To celebrate this milestone we went back to our roots...the power of storytelling. We discuss the rise of technology, algorithms, and distribution of content, the importance of storytelling and the effects of AI on the marketing industry.

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The Five Minute Fix Ep50 - Digital Art Week

This week on EPISODE 50 of the TrueGroup Agency Five Minute Fix Ben and Patrick announce our exciting partnership with Digital Arts Week ⚡. Its the intersection of art, creativity & technology we have been calling out for! Oh and Ben moans abut Soho House 😑

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The Five Minute Fix Ep51 - The Future Of Hospitality

This week on The Five Minute Fix Ben and Patrick discuss the use of Mixed Reality, storytelling and digital technology in the hospitality industry.

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The Five Minute Fix Ep49: Is Web3 Marketing Different to Traditional Marketing?

This week on The TrueGroup Five Minute Fix, Ben & Patrick discuss Web3 Marketing strategy. What can Web3 and 'traditional' marketing efforts can learn from each other and what are the barriers to mass Web3 adoption?

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The Five Minute Fix Ep48 - Artificial Intelligence Three-Parter!

In this episode of the TrueGroup Agency Five Minute Fix, Ben & Patrick discuss the Under Armour x Anthony Joshua campaign controversy, the upcoming SEO wars as well as Nvidia and the next AI investment opportunities.

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The Five Minute Fix Ep47 - Marketing Sustainable Products & Initiatives

On this episode of The Five Minute Fix Ben and Patrick discuss the marketing of sustainability projects. They explore the idea of authentic marketing and how focusing on the benefits of a sustainable project can be more effective than resorting to greenwashing. They also discuss the importance of having a good underlying product and how marketing should highlight the convenience and features of sustainable products. Finally, they touch on mega projects that could save the world, such as launching a solar power station into space and building energy islands.

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The Five Minute Fix Ep46 - Art Versus Marketing

In episode 46 of The Five Minute Fix, Ben & Patrick discuss the intersection of art and marketing, exploring the combination of digital and physical art and how artists are pushing boundaries in both creation and presentation. Can brands follow their lead?

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The Five Minute Fix Ep45 - 'Always ON' marketing and becoming a tech business

This week on episode 45 of The Five Minute Fix Ben & Patrick explore the intersection between software and marketing, highlighting the blurring lines between different types of digital strategies. They also touch on the creation of assets and products through app development, contributing to the growth of their venture studio.

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The Five Minute Fix Ep43 - Health, Productivity And The Decline of Peloton

This week on the TrueGroup Agency Five Minute Fix Ben & Patrick talk about health & productivity habits & the slow decline of Bens beloved Peloton.

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The Five Minute Fix Ep44 - Sora by OpenAI & Bens anxiety attack

This week on the TrueGroup Agency Five Minute Fix Ben & his valentine Patrick panic about the new developments in AI video making...specifically Sora by OpenAI

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The Five Minute Fix Ep42 - Fake OOH vs AR Marketing experiences

This week on the TrueGroup Agency Five Minute Fix - Influenced by the latest Griselda promo from Netflix, Patrick Lambert and Ben discuss fake OOH videos vs Augmented reality experiences in marketing.

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The Five Minute Fix Ep39 - Financial marketing & innovation in 2024

This week on The Five Minute Fix Ben & Patrick Lambert talk about financial marketing in 2024 ⚡ 💥 Can TradFi keep up with disruptor brands? 💥 Can tight financial compliance actually boost creativity? 💥 Are the next generation more financially literate? (Yes) 💥 Patrick is on holiday and I am ill. GFY 💥 How can financial institutions create more stand-out marketing campaigns in 2024?

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The Five Minute Fix Ep38 - New Year resolutions, Ad of the Week & Bens modelling career

In the first TrueGroup Agency Five Minute Fix of the year 2024 Ben & Patrick go deep on an 'ad of the week' from SURREAL and discuss Bens failing modelling career.

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The Five Minute Fix - 2023 review, fake OOH & 2024 predictions

On the final Five Minute Fix of 2023 Ben & Patrick look back on 2023 and predict the big marketing moves in 2024

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The Five Minute Fix - Oatly, OOH and the comeback of Brand

This week on The Five Minute Fix Ben & Patrick discuss the controversy around Oatlys latest OOH campaign and the resurgence of brand power as a marketing strategy.

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The Five Minute Fix - Experiential Retail

This week on The Five Minute Fix Ben & Patrick discuss the concept of experiential retail and in-person brand experiences. Will 2024 be the year brands go big?

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The Five Minute Fix - Coinbase and the (potential) return of crypto

This week on The Five Minute Fix Ben & Patrick discuss the new Coinbase commercial - is crypto making a comeback and will we see more mature marketing campaigns from the industry in the second wave?

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The Five Minute Fix - Interactive Video and new business announcement!

This week on episode 32 of The Five Minute Fix Ben & Patrick revisit interactive video. Is now the time for the format to let fly? We think so....

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The Five Minute Fix - What makes a GREAT video promo?

This week on The TrueGroup Five Minute Fix we talk about the epic Fury vs Ngannou ad and what makes a GREAT promo video

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The Five Minute Fix - The Online Safety Act

This week on The Five Minute Fix we get spicy and discuss the UK's Online Safety Act - is it needed or are we stepping into 1984?

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The Five Minute Fix - Its Christmas ad time!

This week on The Five Minute Fix Ben & Patrick get festive and discuss the importance of Christmas marketing as well as a review of the best Christmas ads so far.

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The Five Minute Fix - Hot or Not LIVE!

This week on The Five Minute Fix we attempt the greatest crossover of all time...Hot or Not Live from New York City

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The Five Minute Fix - Personal Brand & authenticity

This week on the TrueGroup Five Minute Fix Ben & Patrick discuss personal brand, authenticity and whether it is possible to add value through channels like LinkedIn without being cringy!

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The Five Minute Fix - Snapchat, Korea, AI powered voice notes & top 5 cheeses

This week on The Five Minute Fix Ben & Patrick talk about the rise of Snapchat, the latest innovation in AI as well as Patricks top five cheeses!

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The Five Minute Fix - Meta Quest 3, Vimeo, Duty free & Ben's top five nuts revealed!!!

Episode 26 of The Five Minute Fix is the best yet! We preview the launch of the Meta Quest 3 headset, gush over Vimeo & exclusively reveal Ben's top five nuts!!

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The Five Minute Fix - Are animated logos dead?!

This week on the Five Minute Fix...more controversy! Are animated logo stings dead? Ben & Patrick battle in out!

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The Five Minute Fix - AI one year on: our reflections

This week on The TrueGroup Five Minute Fix Ben & Patrick reflect on AI after its first year (or so) of mass adoption. Has it lived up to the hype?

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The Five Minute Fix - Unreal Engine, proposals, camomile tea & more...

This week on The Five Minute Fix Ben & Patrick talk Unreal Engine for filmmaking, ways to create spectacular proposals, camomile tea and more!

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The Five Minute Fix - uGen success, Mixed Reality & Hot or Not update!

This week on The Five Minute Fix Ben & Patrick discuss TrueGroups recent success with user generated content, Mixed Reality and give an update on Ben's Hot or Not LinkedIn posts

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The Five Minute Fix - Bens LinkedIn Issues

Our 20th episode is A BANGER! Ben & Patrick discuss Ben's Linkedin issues and his quest for engagement glory

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The Five Minute Fix - Internal Video Communications

This week on The Five Minute Fix Ben & Patrick talk about internal video comms - why are they usually so boring (lol) and what could they be used for in the future?

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The Five Minute Fix - Ad of the week #1

This week on The Five Minute Fix Ben & Patrick try a new format - Ad of the week - where they break down the best marketing content of the week and discuss what makes it great! This week the French FIFA TV commercial for the Women's World Cup. https://www.youtube.com/watch?v=X_wLVRYHIS4

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The Five Minute Fix - Marketing for startups

This week on the Five Minute Fix Ben & Patrick talk marketing for startups and discuss TrueGroup Venture Studios.

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The Five Minute Fix - Interactive Video

This week on The Five Minute Fix Ben & Patrick discuss interactive video - is it making a comeback?

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The Five Minute Fix - The problem with marketing a marketing studio

This week on The Five Minute Fix Ben & Patrick openly discuss their recent struggles to communicate the TrueGroup proposition & company focus.

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The Five Minute Fix - Apple Vision Pro announcement

This week on The Five Minute Fix Ben & Patrick discuss the biggest Apple launch in almost a decade - the Vision Pro.

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The Five Minute Fix - User Generated Content

This week on The Five Minute Fix Ben & Patrick talk about their new venture uGen after a successful launch event and the power of user generated content. www.ugen.app

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The Five Minute Fix - Podcasts

This week on the TrueGroup Five Minute Fix Ben & Patrick talk about the marketing power of Podcasts and give their top picks for the best shows.

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The Five Minute Fix - Augmented Reality

After a short hiatus Ben & Patrick are back to talk about the WOW factor of augmented reality and how to use it in your marketing strategy.

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The Five Minute Fix - Branding

This week on The Five Minute Fix Ben & Patrick debate the importance of branding. Style over substance? Does it matter to the growth of a company? What is going to be the new norm for brand style? Does anyone care?

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The Five Minute Fix - Branded Merch?

This week on The Five Minute Fix Ben & Patrick talk about branded merch. Is it a good marketing tactic? What is the best branded accessory? Are branded rucksacks a gateway to secret societies?

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The Five Minute Fix - Video communication in business

This week on the Five Minute Fix Ben & Patrick coo over their discovery of new platform Journey (https://www.journey.io/) and talk about the wider use of short video messaging in business

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The Five Minute Fix - The Marketing Content Toolbox

This week on the Five Minute Fix Ben & Patrick discuss the best way to save money on your marketing content projects - The Content Marketing Toolbox

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The Five Minute Fix - Musings on WFH vs the office & networking

This week on the Five Minute Fix Ben & Patrick discuss their plans to get a SUPER OFFICE HUB, pandemic burn out & the only way to network.

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The Five Minute Fix - The return of (quality) video content

This week on the Five Minute Fix Ben & Patrick discuss media fatigue & how it might give rise to quality over quantity of video content.

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The Five Minute Fix - NFTs

This week on the Five Minute Fix Ben & Patrick discuss why NFT's are here to stay and their importance to brand marketing.

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The Five Minute Fix - Chat GPT

This week on the first Five Minute Fix Ben & Patrick discuss the incredible power of Chat GPT and how it will change marketing (and beyond) forever

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