In this episode, Patrick and Ben take a deep dive into the polarizing Jaguar rebrand that’s been making waves in the automotive world. Is this a bold move to attract a new audience, or a departure from what made Jaguar iconic? They discuss the highs and lows of the rebrand, the importance of heritage, and why great marketing can’t save a mediocre product. Fun, fast, and packed with expert insights on brand evolution in the modern era!