The Five Minute Fix Ep49: Is Web3 Marketing Different to Traditional Marketing?

Podcast

The Five Minute Fix Ep49: Is Web3 Marketing Different to Traditional Marketing?

This week on The TrueGroup Five Minute Fix, Ben & Patrick discuss Web3 Marketing strategy. What can Web3 and 'traditional' marketing efforts can learn from each other and what are the barriers to mass Web3 adoption?

Podcasts

On-Chain Pick of the Week

TrueGroup Meets

5 Minute Fix

Hosts

Ben Colins

Director, TrueGroup

Patrick Lambert

Director, TrueGroup

Jac Evans

Director, HireChain

The Five Minute Fix Ep49: Is Web3 Marketing Different to Traditional Marketing?

Ben & Patrick

Latest news, podcasts and insights from our founders, Ben and Patrick

The Five Minute Fix Ep77 – New Setup, Who Dis? DCA and Creative Wins

In Episode 77, Ben and Patrick debut their fancy new podcast setup (hello, two cameras!) and share insights from their six-month project with the Department of Creative Affairs (DCA), a platform connecting mid-market brands with independent agencies. They discuss why smaller teams deliver bigger results, how close collaboration with creatives drives success, and the benefits of specialization over scale. Plus, a little crypto talk, some nostalgia, and a promise of even slicker setups soon.

TrueGroup Meets…Sabrina Godden-Tuma, Global Creative Director at Vodafone

On this week’s True Group Meets, we spoke with Sabrina Godin, Global Creative Director at Vodafone, about her journey from designer to creative leader, the role of resilience and adaptability in her success, and how AI is transforming creativity at Vodafone. Sabrina shared the story behind an impactful domestic violence awareness campaign inspired by a moment on a train platform and emphasized that mistakes are vital for growth. Her advice? Learn to say "no" and embrace innovation without losing the human touch. A must-listen for insights on leadership, creativity, and the future of marketing.

On-Chain Pick Of The Week With HireChain Ep25

This week, the team tackles the big question: What do we even call this Web3-crypto-blockchain-metaverse madness? As True Group rebrands, they debate insider favorites like “on-chain,” why “crypto” makes outsiders think of Bitcoin bros, and how “Web3” got hijacked by Zuckerberg’s metaverse dreams. With a dash of humor (hello, “DeFi mullet”), they explore the delicate art of sounding cutting-edge while keeping the masses on board. Spoiler: language matters more than you think—especially in a world that moves faster than a trending meme.

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Podcast

News

Insights

The Five Minute Fix Ep49: Is Web3 Marketing Different to Traditional Marketing?

Podcasts

Hosts

The Five Minute Fix Ep49: Is Web3 Marketing Different to Traditional Marketing?

The TrueGroup monthly marketing mixtape

Latest news, podcasts and insights from our founders, Ben and Patrick

The Five Minute Fix Ep77 – New Setup, Who Dis? DCA and Creative Wins

TrueGroup Meets…Sabrina Godden-Tuma, Global Creative Director at Vodafone

On-Chain Pick Of The Week With HireChain Ep25

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