Patrick woke Ben up bright and early (ouch!) to talk about hybrid events and how streaming turned a client’s audience into 4x its original size! They dive into why recording every little moment at conferences is like hitting a content jackpot—social clips, soundbites, even LinkedIn banners! Think of conferences as the B2B version of "Instagram houses" where you pack in as much content as possible. 400% more views, more engagement, and waaay more fun.