The Five Minute Fix - Oatly, OOH and the comeback of Brand

Podcast

The Five Minute Fix - Oatly, OOH and the comeback of Brand

This week on The Five Minute Fix Ben & Patrick discuss the controversy around Oatlys latest OOH campaign and the resurgence of brand power as a marketing strategy.

Podcasts

Hosts

Ben Collins

Director, TrueGroup

Patrick Lambert

Director, TrueGroup

Jac Evans

Director, HireChain

The Five Minute Fix - Oatly, OOH and the comeback of Brand

Download

Ben & Patrick

Latest news, podcasts and insights from our founders, Ben and Patrick

Hot or Not Ep5 – Duolingo Commits Murder (For Engagement, Obviously)

This week, Duolingo goes full chaos mode—skating on thin ice (literally) and killing their mascot. Meanwhile, AI voices are getting freakishly good (Sesame AI might replace your best friend), and tucking in your t-shirt is officially a power move. On the Not List? Crypto bros still speaking in code, a rebrand so bad it got un-rebranded, and the ongoing mystery of what marketing even is anymore. Expect hot takes, cold truths, and questionable fashion advice.

5 Powerful Strategies for B2B Marketing Success in 2025

The 2025 Corporate Marketing Report highlights five key digital trends reshaping corporate engagement: LinkedIn short-form video for B2B growth, C-suite personal branding to build trust, real-time investor relations via digital channels, behind-the-scenes content for transparency, and AI-driven marketing for personalization and efficiency. With stakeholders demanding authenticity and immediacy, companies must embrace video-first strategies, executive-led storytelling, and AI-powered insights to stay competitive in a digital-first world.

Bull or Bear Ep4 – Is Starbucks Ditching Influencers?

This week, we’re breaking down Starbucks’ surprising shift—less Instagrammable drinks, more focus on actual coffee. Smart move or social suicide? Plus, why Formula 1 is dominating the hype game (spoiler: Liberty Media is playing 4D chess), and the EV industry’s rough reality check—was it all just political posturing? On the Not List? Tesla’s Cybertruck disaster, DEI lip service, and the PR stunt that cost £1,000 (literally). Expect bold takes, marketing heat, and at least one petrolhead rant.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Podcast

News

Insights

The Five Minute Fix - Oatly, OOH and the comeback of Brand

Podcasts

Hosts

The Five Minute Fix - Oatly, OOH and the comeback of Brand

Monthly Marketing Mixtape

Latest news, podcasts and insights from our founders, Ben and Patrick

Hot or Not Ep5 – Duolingo Commits Murder (For Engagement, Obviously)

5 Powerful Strategies for B2B Marketing Success in 2025

Bull or Bear Ep4 – Is Starbucks Ditching Influencers?

Heading

Heading

Heading

Heading

Heading

Heading

Heading

Heading

Heading

Let's make something gorgeous. Did we mention we are award winning?