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Hello and welcome to episode 53

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of The Five Minute Fix.

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Happy Friday. How you doing, buddy? Good.

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Feel like you are maybe looking a little bit

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too suare for me today.

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You can tell I've been working all morning,

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like thrown a hat over my head as this is what I get.

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By the way, listeners, this is what I get. Okay? Yeah.

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But you've been for a run and had a shower.

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I've just sat at the desk. He's very good. I'm worked.

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I was up at five to work. I believe this is the narrative

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he's always suggesting, look how hard I work.

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And you are just a good looking lay about. Yes.

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Half of that's true. Yeah. Um, I'm good.

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We, I you, in fact,

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I was messaging you at six o'clock this morning

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saying, what a great week we've had.

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You know, we've got, we're talking to lots of people,

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but you never say that for a five minute fix.

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People will be shocked to hear it a good week.

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Well, you know, I messaged you saying, look

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how many projects we've got through.

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Look how many, you know, we've got

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so many fun things going on

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and you've just moaned about something.

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So I was busy executing them.

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That is the, the, uh, that's the, the movie.

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He's in flu blue touch paper. Watch him go.

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But no, it has been a good week. It is exciting. I agree.

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I'm just winding you up. But what, what,

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but we were, it has been a slightly hectic head down sort

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of a week, which led me to, I wanted a bit of, um,

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jollity for our Friday five minute fix this week.

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So I thought, what makes me happier than tearing into

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Ben's opinions on things.

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Let's take his hot or knot pieces.

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So this week's Friday, five minute fix.

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We want Ben's hot, not the week. And let's see how we go.

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Okay. Yeah. We haven't done one of these for a while. No.

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Um, still the, still the best content on the internet.

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Um, I admit I've had, I've had a couple

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of fallow weeks on hot or not, but it's back.

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Um, I think I've been so busy.

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I haven't had much time to think about my heart or not,

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but I think this week actually now

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as I revisit it, revisit it.

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There's some fun ones on there. So let's start with hot.

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Let's be positive. First off the bat. Mm-Hmm. Let's go.

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So on my heart, this is week 37,

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so I've been doing this for 37 weeks.

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God, hell, that's impressive, isn't it? Yeah.

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What's hot and what's not in the world

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with a little sprinkle of marketing,

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which is what we're supposed to be doing.

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Um, number one is one-to-one networking events.

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So I went to a breakfast, one Toone networking, one-to-one.

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This is something Paul McDonald World Buyer

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Markets is really hot on.

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Okay. Um, he went to an event recently

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and uh, he said that they had an interactive app.

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So, and the interactive app,

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while they're in this event saying, what do you want to,

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to go to events for learning, networking

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or a couple of other options and networking, you know, the,

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the vote on networking was a huge bar.

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Mm. And what, what he found was funny about that is

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that he was sitting in a room listening to a, to a panel

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and, you know, all these people doing learning in an event

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were actually wanting to network.

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I, I brought that up in a, in a round table.

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I was in a round table last week about how, you know,

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what the future events could look like.

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I brought that up and it got a resounding sort

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of support around the table.

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And I would totally agree. I go to lots of conferences.

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Um, I find events and conferences quite cliquey.

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Um, I think's loads of people there who know each other

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and we'll just use this excuse to catch up with each other

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as a sort of a, an outsider as I often am in these things.

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I think one-to-one networking events makes loads of sense

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that you could sort of go up there preamp to be able

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to meet people One-on-one.

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Um, and that's what really, so are we talking sort

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of speed dating at the vibe?

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Yeah, yeah. I kind of, yeah, I mean you could actually,

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Courtney is just organized an event that as, you know, talk

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of our household for the last six months.

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But they, but there was this Meet the Buyer thing and,

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and I was interested to discover that the, um,

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the lineup there is effectively,

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they know they're putting together buyers

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and sellers in a particular market.

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So they get the buyers sat at tables and the sellers,

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or vice versa, whichever way around it is go round

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and have those organized one-to-ones.

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Now they, they curate that a bit.

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I think there's a bit of them stepping in

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and helping set those meetings up.

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Sounds like you had a, an version of

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that that maybe you could play with.

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I've seen that sort of thing before, but, um,

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but yeah, it is interesting, isn't it?

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It gives you a chance to, I suppose that

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what if you're stuck true speed dating?

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Not I've ever done that, but I've always imagined it.

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What if you're stuck with a, a dead and,

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and you've got two more minutes to fill, talk about nuts,

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talk about your favorite films, talk about your head.

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It was nice to meet people. I like meeting people. Yes.

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So, um, to quickly move on from that, I would agree now

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that, you know, there there are, there are other things

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around that that make it difficult

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to prevent organizers, but that's pretty hot.

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I think that's gonna be hot. Um, second one is Lab three

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our new on chain.

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This is the hottest. This should have been number one.

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Well, no, I mean, you know, they are not

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ranked as 1, 2, 3, 4.

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I know. It's just chronology. I know, I know they're not.

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But even subliminally, there should have been so flow

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and rhythm to how I put them in the list.

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There's so much nuance going into

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hot or not that people aren't getting.

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Anyway, lab three, our newest on chain marketing division,

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um, helping, uh, on chain companies, um,

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reach mass adoption, grow their user base.

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And the, and the important thing from this,

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and I think this is what makes makes this

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a revolution certainly for us, is that we will accept crypto

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and token payments in essence.

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We, we've completely lost our minds as the market.

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Yeah, I know. Dipped hard this week.

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We've lost our eyes, but whatever.

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You're right, we have mind. I'm so excited about this.

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It's unbelievable. It's an amazing thing to be doing.

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I think we're working with some of the most exciting

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and innovative people as a result.

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For sure. You know, I know that in the,

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in the general population, there probably a load

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of stigmas about crypto, et cetera.

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But actually when you peel beneath the surface, some

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of the most incredible developers in the entire

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world are working in this space.

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The combination also of AI unlocking some of the ability to,

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you know, deal with the complexities in there as well.

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Really interesting. But, um, but yeah,

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but I think that crucial thing,

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and I really hope that we get, we get to have the impact

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that we plan to have here is this is that problem

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between general population and the crypto pros, right?

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This community in itself, which is great and thriving

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and big and exciting,

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but actually if it's going to last long term, it needs

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to continue mass adoption.

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The, um, Bitcoin spot ETF at the beginning

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of this year was a big step towards that.

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People could finally buy it through their, you know,

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Harre land down or, or and so on.

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But nevertheless, actually

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Charles, Charles Stanley direct as well.

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Charles Stanley direct of course,

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and Brooks McDonald have one maybe.

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I don't know, no priorities here. Obviously they will soon.

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I think so. Um,

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but yeah, I think it's, it's really exciting.

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And I think also, uh, you know, really grateful

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and excited by all the people who suggest

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to joining us on the board and advisors

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and I mean, it's a killer team.

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We haven't released all of that yet on the site,

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but when we do, we will be

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telling you all to go and check it out.

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It's a pretty rockstar team.

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Um, so you're right, it's the hottest

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of the week, I would say.

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Done a lot of work too.

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Um, and then the third one is, uh, something

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that Patrick didn't know what it was,

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but the, it's mock connect t-shirts.

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Yeah. As you as you know, I have only one T-shirt.

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Here it is. Yeah. So I'm wearing, it's Sainsbury's Classic.

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I'm not wearing a T-shirt. Oh, Sainsbury's God. Okay.

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Too much. I know that I'd really upset you.

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That's why I said it. M yeah, I'm a big fan

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of mach necks as you can see.

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You know, it's not a full,

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it's not a full neck, it's a half.

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It just, it's sort of, I know.

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It just makes you look powerful.

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Um, and I just like,

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I just tightened up it Well, I was just sharing.

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So I got a roll neck goes up and folds down

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and my wife absolutely, I mean she was to slight burn it,

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burn it now she couldn't stand it.

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I thought I looked very sophisticated.

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I mean maybe a bit architect like no offense,

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but you know, it's its own vibe.

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But, um, uh, but,

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but the most fun, the most powerful thing about it was, um,

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how much I was not ready for this.

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How much I could not stand having my neck completely covered

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by something I felt like I was

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sort of being strangled all day.

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It's really weird. And it did not take me long to have

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to sort of roll it underneath itself and get rid of it.

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So works. Maybe the mock neck is the answer.

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Mock neck is the answer. And now with summer,

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you wouldn't think it, but summer is supposedly approaching,

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um, mock neck t-shirts.

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You just take the same powerful look into the summer.

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So that's gonna be really sure about that

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with the no sleeves thing.

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Yeah. Okay. Hey, I was wearing one this week

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and you said I look great without realizing just Well,

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well I always say that to you because

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otherwise we have a bad day.

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True, true. Right. True. Okay, mark, next.

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I'm not with that, but I'll get, I'll, I'll,

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I'll I'll maybe let it pass.

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Okay. In knot.

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First one is the line in the ever changing world of,

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or in the dynamic world of

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that is if you wanna know what's written by ai,

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that's the way every single ai,

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unless it's been prompted not to, every single piece

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of AI content starts with in the ever

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or in the something XXX world of, um, the amount of time.

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You know, what that has to mean by, by sort of deduction is

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that humans have written that so many times it's learned

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that that's the way to say things.

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So where, where is all that crap?

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Corporate communication

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that's clogged up chat GPT would the idea,

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it might be a bit more nuanced to it, but it's shock.

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I mean honestly the amount of stuff I get in the newsletters

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through that start with that I just didn't see.

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Sounds like a Jeremy Clark line in the world.

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Your your hero. Yeah, exactly. The man you wanna present.

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Like Yes. So that, that, that needs to be removed.

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Let, let's work a little bit harder on that.

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Um, second one is

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that one doesn't bother me as much as it bothers you.

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That's interesting. Um, yeah, it bothers me. It does.

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It's fun. You know, it bothers so your not list, it's,

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it's not about what bothers me.

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You know, I am an objective barometer of

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what is hot and what is not.

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Course I forget I you that this is not an opinion.

248
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This is facts isn't it? Yeah. Forget of course.

249
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Um, business meeting stock footage.

250
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So we've had a couple of little projects uh, recently

251
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that we've had to, this is annoying.

252
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I can't disagree with you at all. F**k yeah. Sorry.

253
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Ah, honestly it's impossible to find non stock,

254
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stock footage of business meetings.

255
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The image I put on my hot

256
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or knot is literally you've got, it's a classic people

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around the table flat lighting.

258
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Well my favorite thing is you always have

259
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a whiteboard in the background just with a one graph

260
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that goes up or up.

261
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Profit always up. Yeah. You winning. Exactly.

262
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And you know, people like pointing at laptop screens,

263
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you would think the amount this, it's gotta be like one

264
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of the most sought after stock pieces.

265
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'cause a lot of corporate companies use the stock,

266
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it's always garbage.

267
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Mm-Hmm. Um, so that's obviously not I Absolutely, yeah,

268
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this is really frustrating but I, I just to double down on

269
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that, it is literally mind blowing how crap all of that

270
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and that the image and then of course what you find, you go

271
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through sites, you'll see them

272
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and you think, well yeah, they were stuck

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with this terrible, what I would say, just to flip this

274
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to the positive, working with our clients who uh, sort

275
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of understand that, embrace that the simple one day shoot,

276
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get somebody in to capture your team doing things,

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the transformation you can have.

278
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But I would say it's one of the best ROI things our clients

279
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do build a, you could build a whole website with us

280
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and then you could commission one guy

281
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to take photos in the office to

282
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and transform the site from NAF to amazing.

283
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So maybe there's a little

284
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tidbit for people thinking about it.

285
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Completely true. And to try

286
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and cap off, sorry, I'm, I'm racing us through,

287
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I wanna make sure we're in with 15 minutes

288
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'cause this is obviously the five minute fix.

289
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Um, it's London. This is a huge one.

290
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This is big and I big huge. Um, I obviously love London.

291
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I've lived in London for, you know, decades ever.

292
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I think you say plural. Um, and I love London

293
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and I don't wanna live anywhere else in the UK

294
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but London, I don't know whether it's my age

295
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or whether London itself has kind of lost its sheen,

296
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but I just, I don't go out that much anymore to be fair.

297
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So I'm almost assuming it's me,

298
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but I just feel that London itself just doesn't have

299
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that same sparkle like it used to.

300
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I wonder if also I just, I wonder

301
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if it's cause and effect though.

302
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You're saying it's just you. I think

303
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of course there's a part of that.

304
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Like we've hit very much a work focused rhythm.

305
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We've both busy

306
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and building et cetera, which is part of the story I'm sure.

307
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But it is, there is something intangible that I observe just

308
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that, just the vibe,

309
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just the atmosphere is just slightly

310
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different at the moment, isn't it?

311
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And it's not quite as, and I, I suppose it may be just that,

312
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you know, I keep reading

313
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that statistically younger people aren't going out as much.

314
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I dunno what that, what's caused

315
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that or aren't drinking as much.

316
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And I'm not trying to say we all need to be alcoholics,

317
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but the point is there's less at the sort

318
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of parties going on the people that would always prop

319
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that up, the early twenties all going out, et cetera.

320
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Maybe we're seeing it. So, but having said that, I tell you

321
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where I got that vibe is when we did the amazing wing fest

322
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last summer and then went out

323
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and Hackney wick afterwards, I was like, oh right,

324
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this is the new Soho kind of vibe.

325
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It was absolutely, I love Hackney wick hum. That was ama.

326
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I really enjoyed that. So it may be just that,

327
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and I think this is genuinely,

328
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'cause I reflected on this one.

329
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I think this is probably the problem is that London,

330
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the vibe of London has been priced out of London.

331
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The people that make it a vibe have all had been moved

332
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further out and that now, you know, even soho,

333
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which has always been, I know you're not your favorite,

334
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but at least always had the atmosphere.

335
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It's just rezy and boring and everyone's at home and da da

336
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and it's cited a lot as being the linchpin

337
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or the exam exemplar of that.

338
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And I think you're seeing it all over the place that,

339
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that the vibe has just been pushed further out.

340
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I think it's a very interesting point.

341
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Lu London vibe has been priced outta London. Yeah.

342
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And what's left is sort of foreign owned investment stuff

343
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to the, at the scale of which you can't believe, you know,

344
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these just property, property

345
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after property of semi empty rentals, et cetera.

346
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And yeah, it kills it all

347
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because I think if you want

348
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to go London still remains if you want to go, if you've got

349
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massive budgets.

350
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So don't care what dinner costs, it's still one

351
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of the most incredible places you could go

352
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and have for sure.

353
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Culinary experiences. Other, it's for shopping.

354
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We have some amazing places to spend big money.

355
00:14:09.065 --> 00:14:10.325
Um, but we seem

356
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to have lost the alternative route, don't we?

357
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Everything is oppressively.

358
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Yeah, there you go. Anyway, we are almost at 15 minutes.

359
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Thank you for taking a journey

360
00:14:22.425 --> 00:14:23.985
through my hot or not this week.

361
00:14:24.605 --> 00:14:26.905
Um, I hope everyone has a wonderful weekend

362
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and uh, we look forward to, um, speaking to you next week.

363
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Bye.

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