TrueGroup Meets…Pepe Velasco, Experiential Creative Director at Smyle

Podcast

TrueGroup Meets…Pepe Velasco, Experiential Creative Director at Smyle

This week on TrueGroup TV Meets...we talk to Pepe Velasco, Experiential Creative Director at Smyle Agency. We discussed overcoming marketing industry challenges and embracing technology for storytelling. We also find out how a multidisciplinary approach fuels his innovation and why collaboration is key to groundbreaking designs.

Podcasts

Hosts

Ben Colins

Director, TrueGroup

Patrick Lambert

Director, TrueGroup

Jac Evans

Director, HireChain

TrueGroup Meets…Pepe Velasco, Experiential Creative Director at Smyle

Ben & Patrick

Latest news, podcasts and insights from our founders, Ben and Patrick

Bull or Bear Ep3 – Are Scammers the Best Marketers?

Patrick and Ben dive into AI-powered scams, the unexpected return of business cards, and why activist investors are shaking up corporations. Plus, a bearish take on management consulting in the AI era and Shein’s IPO struggles. Big business, bold opinions, and plenty of banter—Bull or Bear style.

Hot or Not Ep3 – Why Brands Are Pulling Budget from Social & Going Retail

We’re back with another round of Hot or Not—This week, we’re diving into why Retail Media Networks might just be the new Google (yes, really), the rise of the Two-Second Scan (because attention spans are toast), and the great B2B/B2C identity crisis. On the Not List? Super Bowl ads—big-budget boredom at its finest, Customer Support that makes you question your life choices, and Voice Marketing (spoiler: still not happening). Expect strong opinions, unsolicited insights, and a mild existential crisis about how we consume content.

Bull or Bear Ep2 – Corporate Podcasts, Nuclear PR & a Boeing Mess

Patrick and Ben are back, bringing their Bull or Bear energy to the biggest business and marketing moves of the week. Corporate podcasts? Bullish. The London Stock Exchange? Not so much. Plus, nuclear energy’s massive comms problem, Boeing’s latest PR nightmare, and why The All-In Podcast might be over. Expect bold takes, market drama, and zero fluff.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Podcast

News

Insights

TrueGroup Meets…Pepe Velasco, Experiential Creative Director at Smyle

Podcasts

Hosts

TrueGroup Meets…Pepe Velasco, Experiential Creative Director at Smyle

The TrueGroup monthly marketing mixtape

Latest news, podcasts and insights from our founders, Ben and Patrick

Bull or Bear Ep3 – Are Scammers the Best Marketers?

Hot or Not Ep3 – Why Brands Are Pulling Budget from Social & Going Retail

Bull or Bear Ep2 – Corporate Podcasts, Nuclear PR & a Boeing Mess

Heading

Heading

Heading

Heading

Heading

Heading

Heading

Heading

Heading

Let's make something gorgeous. Did we mention we are award winning?