TrueGroup Meets…Katheryn Pinner - Head of Global Investments Marketing at ABRDN

Podcast

TrueGroup Meets…Katheryn Pinner - Head of Global Investments Marketing at ABRDN

Ben & Patrick sit down with Katheryn Pinner, Global Head of Investments Marketing at ABRDN to talk about marketing large financial institutions, women in banking and financial literacy.

Podcasts

Hosts

Ben Colins

Director, TrueGroup

Patrick Lambert

Director, TrueGroup

Jac Evans

Director, HireChain

TrueGroup Meets…Katheryn Pinner - Head of Global Investments Marketing at ABRDN

Ben & Patrick

Latest news, podcasts and insights from our founders, Ben and Patrick

Bull or Bear Ep3 – Are Scammers the Best Marketers?

Patrick and Ben dive into AI-powered scams, the unexpected return of business cards, and why activist investors are shaking up corporations. Plus, a bearish take on management consulting in the AI era and Shein’s IPO struggles. Big business, bold opinions, and plenty of banter—Bull or Bear style.

Hot or Not Ep3 – Why Brands Are Pulling Budget from Social & Going Retail

We’re back with another round of Hot or Not—This week, we’re diving into why Retail Media Networks might just be the new Google (yes, really), the rise of the Two-Second Scan (because attention spans are toast), and the great B2B/B2C identity crisis. On the Not List? Super Bowl ads—big-budget boredom at its finest, Customer Support that makes you question your life choices, and Voice Marketing (spoiler: still not happening). Expect strong opinions, unsolicited insights, and a mild existential crisis about how we consume content.

Bull or Bear Ep2 – Corporate Podcasts, Nuclear PR & a Boeing Mess

Patrick and Ben are back, bringing their Bull or Bear energy to the biggest business and marketing moves of the week. Corporate podcasts? Bullish. The London Stock Exchange? Not so much. Plus, nuclear energy’s massive comms problem, Boeing’s latest PR nightmare, and why The All-In Podcast might be over. Expect bold takes, market drama, and zero fluff.

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Podcast

News

Insights

TrueGroup Meets…Katheryn Pinner - Head of Global Investments Marketing at ABRDN

Podcasts

Hosts

TrueGroup Meets…Katheryn Pinner - Head of Global Investments Marketing at ABRDN

The TrueGroup monthly marketing mixtape

Latest news, podcasts and insights from our founders, Ben and Patrick

Bull or Bear Ep3 – Are Scammers the Best Marketers?

Hot or Not Ep3 – Why Brands Are Pulling Budget from Social & Going Retail

Bull or Bear Ep2 – Corporate Podcasts, Nuclear PR & a Boeing Mess

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