TrueGroup Meets…Arch Sullivan, Creative & Content Director at WeAreFearless

Podcast

TrueGroup Meets…Arch Sullivan, Creative & Content Director at WeAreFearless

We talked about about the challenges and rewards of pushing creative boundaries, the power of cross-cultural ideas and the fusion of action sports, music, and art to engage audiences in innovative ways.

Podcasts

Hosts

Ben Collins

Director, TrueGroup

Patrick Lambert

Director, TrueGroup

Jac Evans

Director, HireChain

TrueGroup Meets…Arch Sullivan, Creative & Content Director at WeAreFearless

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Ben & Patrick

Latest news, podcasts and insights from our founders, Ben and Patrick

Hot or Not Ep5 – Duolingo Commits Murder (For Engagement, Obviously)

This week, Duolingo goes full chaos mode—skating on thin ice (literally) and killing their mascot. Meanwhile, AI voices are getting freakishly good (Sesame AI might replace your best friend), and tucking in your t-shirt is officially a power move. On the Not List? Crypto bros still speaking in code, a rebrand so bad it got un-rebranded, and the ongoing mystery of what marketing even is anymore. Expect hot takes, cold truths, and questionable fashion advice.

5 Powerful Strategies for B2B Marketing Success in 2025

The 2025 Corporate Marketing Report highlights five key digital trends reshaping corporate engagement: LinkedIn short-form video for B2B growth, C-suite personal branding to build trust, real-time investor relations via digital channels, behind-the-scenes content for transparency, and AI-driven marketing for personalization and efficiency. With stakeholders demanding authenticity and immediacy, companies must embrace video-first strategies, executive-led storytelling, and AI-powered insights to stay competitive in a digital-first world.

Bull or Bear Ep4 – Is Starbucks Ditching Influencers?

This week, we’re breaking down Starbucks’ surprising shift—less Instagrammable drinks, more focus on actual coffee. Smart move or social suicide? Plus, why Formula 1 is dominating the hype game (spoiler: Liberty Media is playing 4D chess), and the EV industry’s rough reality check—was it all just political posturing? On the Not List? Tesla’s Cybertruck disaster, DEI lip service, and the PR stunt that cost £1,000 (literally). Expect bold takes, marketing heat, and at least one petrolhead rant.

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Podcast

News

Insights

TrueGroup Meets…Arch Sullivan, Creative & Content Director at WeAreFearless

Podcasts

Hosts

TrueGroup Meets…Arch Sullivan, Creative & Content Director at WeAreFearless

Monthly Marketing Mixtape

Latest news, podcasts and insights from our founders, Ben and Patrick

Hot or Not Ep5 – Duolingo Commits Murder (For Engagement, Obviously)

5 Powerful Strategies for B2B Marketing Success in 2025

Bull or Bear Ep4 – Is Starbucks Ditching Influencers?

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Let's make something gorgeous. Did we mention we are award winning?