In this episode of Hot or Not, we dive into the power of behind-the-scenes content—why it’s the secret weapon brands are missing. We also debate the shift in B2B marketing: is B2B2C the future? Plus, are modern conferences broken? We challenge the traditional event format and explore what needs to change. And, of course, a wildcard rant about Spanish gyms. Tune in for insights, hot takes, and a little chaos.