On-Chain Pick Of The Week With HireChain Ep3

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On-Chain Pick Of The Week With HireChain Ep3

This week in the On-Chain Podcast with HireChain we discuss: Polymarket - an on-chain predictions market 🏅 GemPad - A multi-chain launchpad for Web3 companies & projects 🚀 and IYK* - A platform bridging physical and digital experiences on-chain 👕

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Ben Collins

Director, TrueGroup

Patrick Lambert

Director, TrueGroup

Jac Evans

Director, HireChain

On-Chain Pick Of The Week With HireChain Ep3

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Ben & Patrick

Latest news, podcasts and insights from our founders, Ben and Patrick

Stop Marketing to the User. Start Marketing to the Buyer

When uFlexReward came to us, their platform already had real value, giving companies real-time visibility into total compensation. But there was a disconnect: all their messaging spoke to HR teams, not the people actually signing the cheques.

Hot or Not Ep5 – Duolingo Commits Murder (For Engagement, Obviously)

This week, Duolingo goes full chaos mode—skating on thin ice (literally) and killing their mascot. Meanwhile, AI voices are getting freakishly good (Sesame AI might replace your best friend), and tucking in your t-shirt is officially a power move. On the Not List? Crypto bros still speaking in code, a rebrand so bad it got un-rebranded, and the ongoing mystery of what marketing even is anymore. Expect hot takes, cold truths, and questionable fashion advice.

5 Powerful Strategies for B2B Marketing Success in 2025

The 2025 Corporate Marketing Report highlights five key digital trends reshaping corporate engagement: LinkedIn short-form video for B2B growth, C-suite personal branding to build trust, real-time investor relations via digital channels, behind-the-scenes content for transparency, and AI-driven marketing for personalization and efficiency. With stakeholders demanding authenticity and immediacy, companies must embrace video-first strategies, executive-led storytelling, and AI-powered insights to stay competitive in a digital-first world.

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