DHP were commissioned to create a headline video campaign for the hottest brand in beauty, mens makeup company War Paint. Launching their first campaign, the film signified a pivotal moment in the brand's expansion and featured in the founder's launch vlog. Mens makeup has historically been seen as a bit of a taboo subject, we wanted to challenge this by creating a launch campaign built on confidence – the confidence for men to wear makeup with pride. The campaign boosted War Paint to become one of the hottest beauty brands in the UK, helping the company secure partnerships with John Lewis, Virgin Atlantic and Reiss.