Few sports can lay claim to moving the world forward like Formula 1. A constant drive for innovation in search of an edge. When MindMaze partnered with McLaren applied technologies to dive deeper into the minds of some of the worlds most incredible athletes, our job was to tell the story. Cinematic, dramatic and ultimately a journey of discovery uncovering more about how we think. A combined investor relation and promotion piece this 3 video series took us around the world and into our minds.