Nike Sneakerboots

Nike wanted to demonstrate how they’ve morphed one of their iconic running shoes, the Nike Lunar, with a boot design to revolutionise autumn footwear. The Nike SneakerBoot has the capabilities of both running shoe and boot. Working with Nike and our pals at Accept & Proceed, we wanted to present the Nike SneakerBoot in the environment it is specifically crafted for – the dramatic elements of Autumn and Winter. Using crisp 3D cinematography and graphics we presented the epic transformation that takes place as the Lunar running shoe morphs into the Nike SneakerBoot. The team navigated a narratively and visually complex brief to create a high-energy film that was broadcast globally across multiple platforms.