ProWire delivers real-time audio to sports fans across the globe. To announce the launch of ProWire’s exciting new partnerships with NHL and NFL teams, ProWire asked WalkTrue to create a suite of promotional assets to be featured on broadcast, in-stadium and online.

Together with the ProWire team, we developed content and activation tools across three core areas:

1. Website creation and promotion

2. Brand activation packages for ProWire’s franchise partners

3. Multiple short burst animated videos for use in-stadium and online.

Through brand activation campaigns and in-stadium animated CTAs, ProWire registered multiple NHL and NFL franchises, enabling these organisations to engage with thousands of fans. Our partnership with ProWire continues today as we grow out to more franchises and provide strategic marketing and digital support.