uGen is a platform that enables anyone with a phone to create culture-defining content. It unites everyday creatives with brands to create real-time, user-generated content (UGC).

It solves the problem for brands of how to make social content at speed without inflated agency cost. It uses smart contracts to execute briefs and NFTs to protect the content. uGen is the latest side-hustle platform for anyone with a phone to snap shots of their everyday lives, upload them to relevant briefs, and get paid for it. Brands value UGC styled content as more and more consumers are heavily influenced by relatable content, opposed to professional photography.