In partnership with Kinc Agency, we teamed up with North Face to bring an extraordinary in-store experience to life. Our mission was to create a captivating virtual reality adventure inside North Face stores across the globe, all within the unique setting of an icy fridge.

The project's centrepiece was a bespoke virtual reality experience that transported users to the breathtaking Himalayan mountain range, with iconic views of Everest, Nuptse, and Lhotse and allowed them to test North Face jackets in the harshest conditions. This innovative fusion of technology and creativity delivered an immersive adventure that perfectly encapsulated North Face's spirit of exploration and adventure, all under the chill of the icy fridge.