Charles Stanley Direct recently undertook a rebrand to redefine their identity, emphasising values of dependability and assurance. To announce this shift and introduce their services to both retail and institutional investors, we created a versatile animation video. The video was designed to be the centrepiece of their website while also functioning as dynamic paid ads on social media. To appeal to a new generation of investors, the animation combined a modern, engaging style with a modular format, allowing it to be seamlessly adapted for both landscape and portrait orientations across various platforms.