Visionary marketing for brands who move the world forward

Bull or Bear Ep3 – Are Scammers the Best Marketers?

Patrick and Ben dive into AI-powered scams, the unexpected return of business cards, and why activist investors are shaking up corporations. Plus, a bearish take on management consulting in the AI era and Shein’s IPO struggles. Big business, bold opinions, and plenty of banter—Bull or Bear style.

Hot or Not Ep3 – Why Brands Are Pulling Budget from Social & Going Retail

We’re back with another round of Hot or Not—This week, we’re diving into why Retail Media Networks might just be the new Google (yes, really), the rise of the Two-Second Scan (because attention spans are toast), and the great B2B/B2C identity crisis. On the Not List? Super Bowl ads—big-budget boredom at its finest, Customer Support that makes you question your life choices, and Voice Marketing (spoiler: still not happening). Expect strong opinions, unsolicited insights, and a mild existential crisis about how we consume content.

Bull or Bear Ep2 – Corporate Podcasts, Nuclear PR & a Boeing Mess

Patrick and Ben are back, bringing their Bull or Bear energy to the biggest business and marketing moves of the week. Corporate podcasts? Bullish. The London Stock Exchange? Not so much. Plus, nuclear energy’s massive comms problem, Boeing’s latest PR nightmare, and why The All-In Podcast might be over. Expect bold takes, market drama, and zero fluff.

Hot or Not Ep3 – Why Brands Are Pulling Budget from Social & Going Retail

Hot or Not Ep2 – Hot or Not: Behind-the-Scenes Content, B2B’s Big Shift & The Conference Conundrum

In this episode of Hot or Not, we dive into the power of behind-the-scenes content—why it’s the secret weapon brands are missing. We also debate the shift in B2B marketing: is B2B2C the future? Plus, are modern conferences broken? We challenge the traditional event format and explore what needs to change. And, of course, a wildcard rant about Spanish gyms. Tune in for insights, hot takes, and a little chaos.

Hot or Not Ep1 – The Best Content on the Internet (Probably)

In our very first episode, we kick off Hot or Not—the only marketing power ranking that matters (according to us). Each week, we break down three things that are hot and three that are not in the world of marketing (loosely). This time, we’re talking: Alex HM Smith’s no-BS content game, why physical mail is making a comeback, and LinkedIn’s attempt at TikTok. On the not list? PR stunts in pubs, meme coin madness, and the slow death of cinema. Expect strong opinions, questionable predictions, and zero five-minute fixes. Let’s go.

On-Chain Pick Of The Week With HireChain Ep25

This week, the team tackles the big question: What do we even call this Web3-crypto-blockchain-metaverse madness? As True Group rebrands, they debate insider favorites like “on-chain,” why “crypto” makes outsiders think of Bitcoin bros, and how “Web3” got hijacked by Zuckerberg’s metaverse dreams. With a dash of humor (hello, “DeFi mullet”), they explore the delicate art of sounding cutting-edge while keeping the masses on board. Spoiler: language matters more than you think—especially in a world that moves faster than a trending meme.

On-Chain Pick Of The Week With HireChain Ep24

Kicking off 2025, the team explores the challenges of crypto onboarding, like high fees and complex processes, highlighting Daimo, a "one-click crypto" platform backed by leaders like Vitalik Buterin. Daimo simplifies payments across chains and wallets, removing hurdles for events, e-commerce, and more. With insights on market trends and bridging tech, this episode offers a glimpse into the future of accessible crypto adoption.