Welcome to TrueGroup, where experience reigns supreme. In our mission to merge Marketing and Technology, we work on AR, VR, and applications that forge authentic connections with your audience. But how do you get your audience to tip over the edge and help promote your activation on their social feeds? There is no perfect answer to this but as a company who brought in $2m through organic traction on a video series we have some experience that might help you tip a few people over the edge:
1. The Emotional Tapestry: As our recent campaign echoes, "People will always remember how you made them feel." Make emotions the heartbeat of your experiences. Tap into relatable sentiments that trigger a response. Whether it's wonder, laughter, or awe, emotions engrain memories, and sharing becomes a natural extension of these impactful encounters.
2. Collaborative Creations: Foster a sense of co-creation within your VR or AR activations. Encourage users to collaborate in the digital realm, whether it's solving a puzzle, designing a virtual space, or crafting a shared story. By nurturing shared experiences, you ignite a desire to broadcast their collaborative triumphs, amplifying your brand's impact.
3. Unlock the Power of Competition: The allure of friendly competition is universal. Implement gamification elements that challenge users and fuel their competitive spirit. Virtual reality scavenger hunts, AR challenges, or interactive quizzes invite participants to demonstrate their prowess – and they'll proudly showcase their victories on social media.
4. Shareable Spectacles: Craft visually stunning spectacles within your activations. These awe-inspiring moments become a catalyst for sharing. Imagine AR installations that transform ordinary settings into mesmerizing dreamscapes or VR experiences that transport users to otherworldly realms. The more visually captivating, the more irresistible the urge to share.
5. Seamless Social Integration: Make sharing a seamless part of the experience. Integrate social media sharing functionalities directly into your VR or AR activations. With a simple click, users can share their conquests, discoveries, or personal achievements with their digital community, all while staying immersed in your branded universe.
At TrueGroup, we're more than a digital marketing agency – we're architects of experiences that bridge technology and emotion. By harnessing the essence of our campaign themes – Experience is everything, People will always remember how you made them feel – and combining it with our expertise in VR, AR, and innovative applications, you're poised to turn engagement into a viral phenomenon. Let's transform your audience from participants to passionate advocates.
Patrick Lambert
#alwaysevolving
Entrepreneur, Presenter. Marketing, Web3, Cars, Property.
Currently working on uGen: Web3 social content platform
Ben Collins is a Creative Director 👑
Business Founder x 5 🚀
Loves nuts 🥜
Writes about entrepreneurship, marketing and the gym
Welcome to TrueGroup, where experience reigns supreme. In our mission to merge Marketing and Technology, we work on AR, VR, and applications that forge authentic connections with your audience. But how do you get your audience to tip over the edge and help promote your activation on their social feeds? There is no perfect answer to this but as a company who brought in $2m through organic traction on a video series we have some experience that might help you tip a few people over the edge:
1. The Emotional Tapestry: As our recent campaign echoes, "People will always remember how you made them feel." Make emotions the heartbeat of your experiences. Tap into relatable sentiments that trigger a response. Whether it's wonder, laughter, or awe, emotions engrain memories, and sharing becomes a natural extension of these impactful encounters.
2. Collaborative Creations: Foster a sense of co-creation within your VR or AR activations. Encourage users to collaborate in the digital realm, whether it's solving a puzzle, designing a virtual space, or crafting a shared story. By nurturing shared experiences, you ignite a desire to broadcast their collaborative triumphs, amplifying your brand's impact.
3. Unlock the Power of Competition: The allure of friendly competition is universal. Implement gamification elements that challenge users and fuel their competitive spirit. Virtual reality scavenger hunts, AR challenges, or interactive quizzes invite participants to demonstrate their prowess – and they'll proudly showcase their victories on social media.
4. Shareable Spectacles: Craft visually stunning spectacles within your activations. These awe-inspiring moments become a catalyst for sharing. Imagine AR installations that transform ordinary settings into mesmerizing dreamscapes or VR experiences that transport users to otherworldly realms. The more visually captivating, the more irresistible the urge to share.
5. Seamless Social Integration: Make sharing a seamless part of the experience. Integrate social media sharing functionalities directly into your VR or AR activations. With a simple click, users can share their conquests, discoveries, or personal achievements with their digital community, all while staying immersed in your branded universe.
At TrueGroup, we're more than a digital marketing agency – we're architects of experiences that bridge technology and emotion. By harnessing the essence of our campaign themes – Experience is everything, People will always remember how you made them feel – and combining it with our expertise in VR, AR, and innovative applications, you're poised to turn engagement into a viral phenomenon. Let's transform your audience from participants to passionate advocates.
